Job Description: Marketing Manager – The Bakery – (F&B – Kuwait)
Position Title: Marketing Manager
Location: Kuwait
Experience Level: 7+ years
Gender Preference: Open to both Male and Female
Job Summary
The Marketing Manager will lead the development and execution of comprehensive marketing strategies, leveraging both online and offline channels to promote brand awareness and drive revenue growth. This role requires in-depth knowledge of the F&B sector and the ability to adapt to the fast-evolving market in Kuwait.
Key Responsibilities

• Marketing Strategy Development:
• Design and implement integrated marketing plans that align with business objectives.
• Ensure strategies effectively balance online and offline marketing efforts.
• Digital Marketing Management:
• Oversee social media, content marketing, SEO/SEM, email campaigns, and performance marketing.
• Utilize analytics tools to track and optimize digital marketing performance.
• Traditional Marketing and Branding:
• Develop offline marketing campaigns, including print, television, and out-of-home advertising.
• Collaborate with creative teams to produce compelling branding materials.
• Market Research and Analysis:
• Conduct market research to understand consumer behavior and identify opportunities.
• Analyze competitors and adapt strategies to maintain competitive positioning.
• Cross-Functional Collaboration:
• Work closely with the sales team to align marketing campaigns with sales targets.
• Liaise with product development to ensure marketing strategies highlight key features.
• Team Leadership:
• Manage and mentor the marketing team, providing guidance and performance feedback.
• Foster a culture of creativity, collaboration, and accountability.
• Budget and Reporting:
• Manage the marketing budget effectively, ensuring a high return on investment.
• Present performance reports and actionable insights to senior management.

Qualifications and Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
• Minimum of 7 years of experience in marketing, specifically in the F&B sector, must have at least one year of experience as a Digital Marketing Manager (either as part of the role or a dedicated position).
• Should have 2–3 years of experience in the Kuwaiti market.
• Proficiency in online and offline marketing tools and strategies, planning and management.
• Strong analytical skills with experience using marketing analytics software.
• Fluent in English and Arabic, with excellent communication skills.
• Proven leadership experience, with the ability to manage and inspire a team.
• Focus shifts from traditional marketing to social media planning and management, content creation planning and management, design management, and engagement management.

Job Types: Full-time, Permanent, Temporary, Contract
Contract length: 12 months
Pay: KD700.000 - KD1,500.000 per month
Experience:

• Marketing Manager: 2 years (Required)
• Marketing: 7 years (Required)

Language:

• English (Required)
• Arabic (Required)

Location:

• Kuwait City (Required)