Job Brief
We are sourcing for a Growth and Marketing Executive who would be responsible for creating and executing strategies to increase a company’s user base, revenue, and brand presence. The Growth and Marketing Executive will report to the Head of Operations to develop and implement marketing and promotional strategies to attract and retain prospective partners and clients across the group. The role demands a deep understanding of digital marketing principles and the ability to analyze market trends and customer behavior to identify growth opportunities.
Location: ORÍKÌ Admin Headquarters, Oniru, Lagos.
ABOUT ORÍKÌ Group
ORÍKÌ is an Agri-beauty farm-to-skin brand, the first and only personal care manufacturer in Nigeria to operate a fast-growing premium wellness & spa brand in conjunction. We work relentlessly towards our vision of putting Africa on the map in the global skincare & wellness industry, poised to significantly contribute to the personal grooming & wellness market share. ORÍKÌ exists to display that African ingredients and their potent benefits will not just remain local; We stand for international best standards and quality.
ORÍKÌ Group is comprised of a wellness day spa with multiple locations, farm-to-skin retail products, a wholesale & amenity product line for spas, hotels, and airlines, a training institute, the ORIKI franchise and the UNWIND by ORÍKÌ tech app.
KEY ACCOUNTABILITIES
RESPONSIBILITIES

• Growth and Marketing

Development.

• Research, analyze, and understand the target market audience for the ORIKI Group.
• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising.
• Manage and optimize the performance of digital marketing channels.
• Forecast, measure, and analyze digital campaign performance across the funnel.
• Develop and implement digital demand growth strategies.
• Manage and oversee social media channels and the social media team.
• Develop creative content for digital campaigns, email, and all other communications as required.
• Analyze past marketing campaign data to improve conversions from future campaigns.
• Report to the Head of Operations about ongoing marketing campaigns, conversion rates, and cost per conversion.
• To initiate, plan, and oversee the delivery of various bespoke marketing projects on behalf of the ORIKI Group.
• Develop formalized business plans including commercial terms, go-to-market strategy, and an execution plan.
• Work closely across multiple functional areas (design, development & supervising Ad Operations) to execute your deals.
• Equipping the ORIKI operational team with the technical and social information needed to enhance sales of the ORIKI products and services.
• Monitor changes in Customer Lifetime Value over time to gauge the effectiveness of retention and upselling strategies.
• Assist with planning and executing events, and attend events on behalf of ORIKI with existing and potential partners
• Brand Management
• Ensure accuracy and uniformity of all external communication across all channels.
• Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features).
• Ensure the company's social media accounts, and website are continuously updated and optimized to provide a great user experience.
• Attend networking activities, research, model, evaluate and plan for new growth opportunities by connecting with potential partners and performing detailed research on their interest
• Stay abreast of key industry trends to make recommendations on new revenue opportunities.
• Suggesting upgrades, discounts or added products and services that may be of interest to clients.
• Articulate the strategic direction internally and externally.

KEY PERFORMANCE AREAS:
Financial

• Budget management.
• Job cost control.
• Financial implication analysis.
• Profitability of marketing campaigns.

Process

• Track metrics such as brand mentions, social media followers, and share of voice in relevant industry conversations.
• Based on market research and objectives, develop strategic marketing plans that outline target audience segmentation, positioning, messaging, and channel strategies.

Customers

• Customer Retention.
• Gather feedback from customers through surveys and reviews.
• Monitor satisfaction scores and identify areas for improvement in products, services, or marketing initiatives.

Learning & Growth

• Gain insights into different aspects of the business and develop a holistic understanding of how marketing impacts overall organizational goals.
• Learn to interpret marketing metrics effectively to make data-driven decisions and optimize marketing strategies.

Education/ Professional Qualification:

• BA or BSC in Business Management or a related discipline
• Relevant postgraduate and or professional qualification would be an added advantage.
• Professional qualification on Project Management etc will be an added advantage

Experience:

• Must possess a minimum of 3 years of work experience in Growth Marketing, User Acquisition Marketing or Sales.
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
• Analytical mindset with strong attention to detail.
• Proven track record of successful growth campaigns.
• Expertise with SEO, paid search, paid social, display, retargeting and analytical tools for marketers, such as Google Analytics, Google Trends.
• Up-to-date knowledge of mobile performance marketing, trends, and best practices.
• Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting.

KEY SKILLS & COMPETENCIES REQUIREMENTS:
Functional/ Technical:

• Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company’s marketing efforts Responsible for carrying our missions for ORIKI by increasing.
• Proficiency in various digital marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
• Understanding of the strengths and limitations of each channel and the ability to develop integrated marketing strategies that leverage multiple channels for maximum impact.
• Able to manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Analyze the performance of different marketing channels (e.g., social media, email, paid advertising) in terms of reach, engagement, and conversion.
• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising.

Behavioral:

• Commercially driven thinker
• Results oriented & Self Motivated
• Innovation
• Analytical thinking
• Integrity and highly confidential
• Professional yet affable disposition.
• Always on a professional, neat & well-groomed appearance
• Great Organization skills and responsive with attention to details.
• Problem Solving & Creative Thinking.

Job Type: Full-time
Pay: ₦300,000.00 - ₦350,000.00 per month