South Africa Job Openings
Bayer
CP Commercial Strategy Integrator
Midrand
December 3, 2024
- Accountable for development and implementation of the Africa Cereals and Horti Crop Go-To-Market (Gt M) strategies and campaigns for key farmer and channel segments with the objective to address customer needs and achieve sustainable profitability and market share within Commercial Farmers in Africa Enable country groups to execute effectively on their go-to-market strategies.
- Develop & implement short, mid and long term integrated Go to Market (Gt M) strategies and campaigns for relevant crops, adapting global and regional crop strategies to Africa / key customer segment needs and requirements
- Ensure that Gt M strategies are effectively executed through tactical marketing plans across Africa
- Define products / solutions needs to achieve strategies and coordinate with regional crop teams to ensure availability of such products / solutions
- Develop and define value proposition of products and tailored solutions in collaboration with Market Development, Breeding, Field Solutions and Sales organizations
- Manage, support and co-ordinate pricing and market funding strategy as part of the Gt M to ensure profitable business growth in Africa
- Act as the key customer marketing contact for relevant crops for Africa Cluster ensuring effective implementation of Gt M strategy
- Analyze markets, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers, including partners in the food value chain
- Collaborate with business intelligence and customer insight team to generate necessary customer insight to develop customer centric Gt M strategies and aligned campaigns
- Effectively evaluate the crop business potential in each of the country groups and allocate Gt M resources accordingly for efficient campaign definition and execution
- Lead, prepare and manage Africa Gt M crop teams for relevant crops to ensure cross functional alignment
- Ensure efficient implementation of key Stewardship measures as part of the tailored crop solution
- Contribute to talent development in Africa by developing relevant competencies through continuous feedback and mentorship
- Collaborate with internal and external partners across Africa to effectively ensure the development and implementation of Africa Gt M strategies
- Create a customer centric and ‘on the ground” Gt M team in Africa which place customer needs, value proposition and practical implementation central to all decision making Accountable for development / Implementation of Cereal and Horti Gt M Strategy in South Africa (SA) and Commercial Farmers on SSA
- Degree in Agriculture related field and/or Business Administration.
- Minimum 5 year’ experience in marketing, strategic planning and / or sales.
- Solid knowledge of agricultural systems and farm agronomy with relevance to the Africa cluster.
- Ability to develop and integrate grower segment insights/ needs into innovative Gt M strategies to expand customer base and grow the business
- Ability to utilize complex data points in order to understand market trends and anticipate future requirements.
- Ability to develop and implement successful strategic business plans aligned to customer needs
- Ability to develop, foster and utilize a broad base of networks at all levels of the organization and across geographies
- Ability to drive change in complex and stable organization
- Ability to collaborate/communicate with and develop internal and external partnerships
- Ability to work well across both commercial and smallholder farmer markets Lead and develop teams and talent
P O Box 143
Isando, 1600, South Africa
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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