SEO Specialist (Full-time, In-office Position)
Location: 5th Settlement, Egypt (This is NOT a Remote Job)
Position Overview: We are seeking a seasoned professional to join our team in Nasr City, Egypt, in the dual role of SEO Specialist. As a key team member, you will leverage your expertise in SEO strategies to enhance our online presence, drive digital marketing initiatives, and ensure optimal website performance.
No Remote Work: Remote Work Not Available For This Post
IMPORTANT NOTE: PLEASE ONLY APPLY IF YOU CAN WORK FROM OUR CAIRO OFFICE & ENGLISH SPEAKING CANDIDATES ONLY
DISCLAIMER: DO NOT APPLY IF YOU DO NOT HAVE THE BELOW EXPERIENCE
Key Responsibilities
Your dual role will involve:

• Utilising Woo Commerce with expertise in handling product keywords on Word Press.
• Applying front-end knowledge and backend experience using the c Panel file system.
• Developing and implementing effective SEO strategies to enhance website visibility and organic search rankings.
• Managing Google Ads campaigns, analysing trends, and maximizing ROI in paid search efforts.
• Conducting thorough keyword research and analysis to identify high-value, relevant keywords.
• Implementing SEO best practices for on-page and off-page optimization, including content, meta tags, and backlink profiles.
• Performing technical SEO audits and implementing improvements for enhanced site performance, indexing, and crawlability.
• Content writing optimized for SEO by integrating keywords, ensuring quality content and user experience.
• Monitoring and analysing website traffic and performance data using Google Analytics and Google Search Console.
• Generating regular SEO performance reports, communicating results to the team leader, and providing data-driven improvement recommendations.
• Working with various Google tools, including Analytics, Ads, Merchant, Tag Manager, Business Manager, Developer, and Cloud.

In this role
You will:

• Optimize existing keywords and content to improve search engine rankings and website visibility.
• Work on SEO and keywords to enhance website discoverability and relevance.
• Create detailed reports on SEO strategies used for all our websites and analyse their performance.
• Analyse data, interpret trends, and provide actionable insights to enhance website performance and user experience.
• Plan and strategise to ensure our websites stay on top of search engine rankings and increase sales.
• Develop strategies to adapt and adjust our SEO tactics if sales decline, aiming to improve our Google ranking and overall online presence.
• Create and analyse campaigns and PPC (Pay-Per-Click) advertising throughout the year, providing weekly and end-of-month reports.
• Collaborate with the team to implement effective SEO and web design solutions to achieve business goals.

Qualifications
To qualify for this position, you must have:

• Bachelor’s degree in digital marketing, Computer Science, or a related field.
• Google certification in SEO or related fields.
• Minimum of three years of hands-on experience in SEO, web development, web design, and digital marketing.
• Expertise in SEO best practices, keyword research, and on-page/off-page optimization.
• Strong understanding of search engine-friendly website design and the ability to make critical design and technical recommendations to web developers.
• Strong analytical skills, with the ability to interpret data and trends to drive strategic decision-making.
• Experience with PPC campaigns and digital advertising.
• Advanced proficiency in SEO tools, such as SEMrush, Moz, Ahrefs, Google Analytics, and Google Search Console.
• Knowledge of ranking factors and search engine algorithms.
• Up to date with the latest trends and best practices in SEO.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Proven track record of improving organic and paid search rankings and website visibility.
• In-depth knowledge of SEO best practices, search engine algorithms, and industry trends.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication skills for client interactions and team collaboration.
• Passion for staying up to date with the latest developments in SEO and digital marketing.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Proactive approach to problem-solving and a keen eye for detail.
• Strong organisational skills and the ability to consistently meet deadlines.

Additional Job Requirement:
Fluency in English (speaking and writing) is mandatory, and candidates should have graduated from the Faculty of Arts with a specialization in English Literature from a recognized university.
Exceptional communication skills are required to effectively liaise with the UK-based team, along with a demonstrated proficiency in content creation.
How to Apply: Interested candidates meeting the specified requirements should submit their resume and portfolio detailing their relevant experience via the Indeed portal.
Note: This is a full-time office job located in 5th Settlement, Egypt. Remote work is not available for this position. Only shortlisted candidates will be contacted for an interview.
Disclaimer: After being employed, freelance or other employment contracts will not be allowed.
Job Type: Full-time
Pay: E£12,000.00 - E£20,000.00 per month
Ability to commute/relocate:

• Cairo: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• SEO: 3 years (Required)

Language:

• English (Required)

Location:

• Cairo (Required)

Application Deadline: 31/12/2024