Egypt Job Openings
On-Hire
Brand Manager
Cairo
FULL TIME
December 3, 2024
Industry: Fast-Moving Consumer Goods (FMCG)
Location: Cairo, Egypt
Our client is a well-established company in the alcoholic beverages sector, seeking a Brand Manager to enhance their marketing efforts and drive brand success.
Key Requirements
Location: Cairo, Egypt
Our client is a well-established company in the alcoholic beverages sector, seeking a Brand Manager to enhance their marketing efforts and drive brand success.
- Collaborate with cross-functional teams to develop a comprehensive brand strategy aligned with business objectives.
- Defining the brand's positioning, target audience, and unique selling proposition.
- Develop and manage brand communication strategies, including public relations, social media, and influencer partnerships.
- Ensure consistent brand messaging across all communication channels.
- Manage the brand's product portfolio, including new product development, product launches, and product lifecycle management.
- Conduct market research to identify consumer trends and insights that can inform product development decisions.
- Oversee the development and maintenance of brand identity elements such as logos, packaging design, and brand guidelines.
- Develop and manage the branding budget.
- Ensure effective allocation of resources and monitoring return on investment (ROI) for marketing activities.
- Prepare regular reports and presentations to communicate performance, insights, and recommendations to management.
- Stay updated on relevant alcohol industry regulations and ensure compliance with advertising and marketing guidelines.
Key Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of brand management experience, preferably in FMCG.
- Strong analytical skills and data-driven mindset.
- Excellent communication and interpersonal skills.
- Proficient in digital marketing tools and social media.
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