Czech Republic Job Openings
Rohlik Group
Marketing Research and Insights Specialist
Prague
November 8, 2024
The Research & Insights Specialist will focus on gathering and analyzing external data, conducting comprehensive market and social research, and collaborating with agencies to generate strategic insights. This role is essential in understanding customer behavior, market trends, Competitors and sociological factors impacting the business. The specialist will also work closely with the Customer Experience Tribe to share insights and collaboratively conduct and evaluate research. Additionally, they will partner with the CRM team to execute internal research projects. A strong background in data analysis, or a willingness to learn advanced analysis tools, is crucial for this position.
Your responsibilities
Your responsibilities
Market & Customer Research
- Design and execute market research studies to uncover customer behavior and preferences.
- Conduct both qualitative and quantitative research to deliver actionable insights.
- Analyze and interpret data to identify trends and provide strategic recommendations.
External Data Gathering & Analysis
- Collect, synthesize, and analyze external data sources such as industry reports, competitor analyses, and scientific studies.
- Maintain a comprehensive understanding of market conditions, consumer trends, and sociological insights.
- Leverage external research to inform and support marketing strategies and business initiatives.
Group Brand Tracking Management and Net Promoter Score studies
- Take responsibility for managing the Group Brand tracking study, including cooperation with external research agencies.
- Ensure the brand tracking study aligns with business objectives and provides meaningful insights.
- Analyze brand performance and identify areas for improvement based on tracking results.
Collaboration with Customer Experience Tribe
- Share insights with the Customer Experience Tribe to support cross-functional initiatives.
- Collaborate on conducting and evaluating research that enhances customer understanding and experience.
- Provide data-driven recommendations to improve customer satisfaction and engagement.
Internal Research Execution
- Work closely with the CRM team to execute internal research projects.
- Collaborate on designing surveys and research initiatives to gather customer insights from internal data sources.
- Use findings from internal research to improve CRM strategies and customer engagement efforts.
Agency Collaboration & Ad-hoc Research
- Manage relationships with research agencies to ensure quality and timely delivery of studies.
- Oversee ad-hoc research projects, ensuring they align with strategic needs and offer valuable insights.
- Implement findings from external research to optimize marketing and business strategies.
Data Analysis & Reporting
- Present research findings and actionable insights to stakeholders clearly and persuasively.
- Develop reports and visualizations to communicate market trends, customer insights, and research outcomes.
- Utilize data analysis tools like Excel, SQL, or Tableau, or demonstrate a strong willingness to learn these tools.
Your experience
Your experience
Must-Have:
- Expertise in sociological and market research methodologies.
- Several years of experience in a market research agency or a similar role.
- Strong analytical, communication, and problem-solving skills.
Good to Have:
- Educational background in research methodology, sociology, or market research.
- Experience with data analysis software, such as Excel, SQL, or Tableau, or a strong willingness to learn these tools.
- English language proficiency.
About Rohlik
About Rohlik
Rohlik is the leading Central European e-grocer.
Making customers happy in the Czech Republic, Hungary, Austria and Germany.
Are we a good fit?
Marketing
What we offer
What we offer
Personal growth
Real impact and meaningful work
Work freedom
Fair remuneration
Peer recognition
Unpaid premium membership
Sport challenges
Great team
Are we a good fit?
Are we a good fit?
Our goal in life is to make other peoples’ lives better. Such a mission is difficult, life at Rohlik is difficult – it is not for everyone.
Is it the right one for you?
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