Job Title

Trade & Shopper Marketing Manager (Maternity leave cover)

Job Description

Join the dynamic and inspiring Trade & Shopper Marketing Team for the Czech Republic and Slovakia within Philips Personal Health! This is an exciting opportunity to expand and apply your trade marketing expertise across both in-store and online environments, contributing to excellence in execution.

Position overview
Develop key categories within dedicated Accounts through a long-term strategic approach. Maximize profitability for both Philips and the customer (win/win approach) by implementing a smart investment plan. Build trust with customers by leveraging shopper expertise and ensuring in-store excellence through effective ownership of the 5Ps.

Key Responsibilities

• Develop Shopper Insights: Gain and apply a deep understanding of shopper behavior across different accounts.
  
• Annual T&SM Activation: Plan and execute annual trade and shopper marketing activations for key accounts.
  
• Product Listings: Develop and propose effective product listings per account, ensuring the right products are offered at the right price points.
  
• Strategic Account Planning: Collaborate with Key Account Managers (KAMs) to define and implement long-term strategic account plans.
  
• In-store Activation: Create impactful in-store materials designed to drive shopper engagement and sales.
  
• POSM Delivery: Ensure timely delivery of customized Point of Sale Materials (POSM) to enhance Philips' in-store and online visibility.
  
• Campaign Execution: Execute in-store/online activation campaigns, complementing consumer campaigns (ATL/BTL/Account Activation Synergy).
  
• KPIs & Performance Evaluation: Define and track KPIs for key marketing activities, evaluating their success and adjusting strategies as needed.
  
• Concept Sell Presentations: Prepare and present concept sell decks for key launches and projects, working closely with KAMs.
  
• Budget Management: Manage the A&P (Advertising & Promotion) budget, ensuring proper planning, tracking, and evaluation of spending.
  
• ROI Analysis: Assess the ROI of key promotions and propose improvements for future campaigns.
  

Education and Knowledge Requirements

• University-level education
  
• A minimum of 4 years of experience in Trade Marketing, Shopper Marketing, and/or Sales Account roles
  
• Experience in FMCG channel is required
  
• Working with Online and/or Drug channel is an advantage
  
• Strong negotiation, communication, and analytical skills, with the ability to interpret data effectively
  
• Proficiency in English
  
• Czech/Slovak native language is required
  
• Exceptional presentation and communication skills
  

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