WHAT YOU WILL WORK ON:

• Maintain and update our website using a CMS
• Create and distribute engaging newsletters to our target audience, track /manage performance and provide insights to improve future campaigns in cooperation with Emailing Specialist
• Research (competitors, campaign ideas)
• Communication with 3rd party providers
• Collaborate with marketing colleagues to brainstorm and discuss campaign ideas and progress
• Responsible for community management and online reputation (X, etc.)
• Proactively monitor and track online mentions of our brand across various platforms, including social media, news outlets, and review sites and analyze those online reputation trends and provide insights to inform business decisions

WHAT WE EXPECT FROM YOU:

• Previous experience in localizing marketing activities to JP
• Japanese (native-level) and English (B2) language proficiency
• Experience working with a CMS (Word Press or similar) to update websites
• An understanding of SEO principles and the ability to optimize content for search engines
• Understanding of social media marketing principles
• Proficiency in using web analytics tools (such as GA4)
• The ability to handle multiple projects
• Detail-oriented and willing to learn new things
• Effective communication skills
• Creative/Innovative
• Knowledge of HTML is a plus