Role: Social and Community Manager
Location: Chiswick, England, United Kingdom

About the role:

The owner of some of the biggest whisky brands on earth, is seeking fresh creative thinkers that operate in the digital world to lead the amplification of iconic whisky brands through their global social channels with social media management and support of our in-house creative studio. The role is based in Chiswick business park and would liaise between the brand and studio teams, requiring creative thinking, organisational excellence, digital savviness & cultural nous. This is a hybrid role, with 2 days per week in the office, with a high focus on social media management, copywriting and creative concepting.

What you will be doing:

• Channel & Community management - (FB, TW, IG, YT, Pinterest) + General Housekeeping: daily community management, pro-active and reactive engagement with audiences, UGC, publishing/management of content calendars, asset overview docs.
• Insights Reporting - Comfortable working with data insight to refine content plans. Setting and monitoring KPIs, regularly tracking in-depth performance metrics, and being agile in pro-actively optimising our content output accordingly.
• Content Toolkit Deployment – supplying creative assets and social recommendations to markets, considering local market rollout and consumer journeys.
• Outreach - Champion the brand and its teams. Keep an eye on market, competitors, social trends/insights to feed into overarching social strategy, social media updates, etc.
• Attendance - Be part of weekly client digital team catch-ups. Liaising with internal Media team to implement the paid strategy monthly. Receiving and developing social briefs from brand teams.
• Assisting production of quarterly social photos/short video/GIFs, contributing to ideation, brand ownership (look/feel/TOV). Working alongside OLIVER digital designers, film production teams, external agencies and co-creators where needed to meet objectives & deadlines agreed with Brand team.
  • Lead and support on creative briefs, from pre-production through to execution – both when briefed from brand teams and proactively driving on a regular cadence.
  • Use trends and insights to inform reactive creative content briefs.
• Passion for creative ideation and content creation that makes people want to engage and share, as well as the AI landscape and how to implement it across content.
• Supportive brand management, working very closely with brand teams on key campaigns and how to bring them to life across social and digital.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Brand and/or agency experience in social media for B2C brands.
• A strong knowledge of social media channels, social culture, digital creativity and editorial marketing
• Strong copywriting skills across channels
• Excellent organisation skills with experience of delivering creative output to a high standard
• Proactive mindset with self-organisation skills to deliver within deadlines
• Excellent written and oral communication skills and fluent English language
• Familiarity working with CMS platforms and social insights tools
• Experience working with Adobe Creative Cloud is advantageous
• Entrepreneurial spirit and self-starter who can equally manage multiple stakeholders in a large organisation
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Copywriting Skills:

• Short (posts across all channels) + Long form (Blog, product, recipe and campaign pages writing plus uploads via the CMS).
• Confident in interpreting a brand's TOV and keeping copy fresh and engaging.
• Close collaboration with SEO partner and writing with SEO in mind.

Req ID: 11378
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