Poland Job Openings

Alibaba

AliExpress-Brand Campaign Manager-Poland

November 18, 2024

Basic Infomation
Department:
Alibaba Group
Degree:
Bachelor
Work Experience:
8 year

Job Description
1、Create brand communication strategy and implementable annual marketing plan based on consumer insights and business objectives.2、Architect and execute integrated marketing campaigns across various channels, prioritizing coherent communication of the Ali Express brand and its core values.3、Collaborate with cross-functional teams, including market research, product, sales, and creative teams, to ensure comprehensive coordination and successful campaign execution.4、Monitor market trends and competitor activities, adjusting brand strategies to maintain a competitive edge.5、Evaluate campaign performance and optimize brand ROI through data-driven decision-making.

Position Requirement
1、Bachelor's degree or above in Marketing, Business, or related fields.2、More than eight years of experience in brand management or a related field, with a preference for international brand promotion experience.3、Strong project management and leadership skills, capable of effectively driving cross-functional collaboration.4、Familiarity with market analysis and consumer insights, able to develop targeted brand strategies.5、Proficient in data analysis, utilizing data to guide decision-making and evaluate campaign performance.
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