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Role: Commercial Director
Located: Den Bosch
Package: Competitive pay, plus commissions, and additional company benefits

The Commercial Director will lead the company’s transition to an IT-driven business model, driving a refined go-to-market strategy that aligns with a broad and evolving product portfolio while minimising channel conflicts. This role requires a leader who is a strong team player and skilled at uniting stakeholders with diverse perspectives, promoting collaboration, and creating alignment. The Commercial Director will enhance focus within the product and solutions offering, foster a customer-centric sales culture, and contribute to the successful integration of acquired businesses.

What you will be doing

Key Responsibilities
Strategic Leadership

• Guide the company’s shift from traditional printing to IT solutions, aligning sales strategies with this transformation
• Support the change of the current business model into a IT services-led model
• Collaborate with executive leadership to establish revenue goals and set strategic priorities that support the company’s transition
• Build and implement a refined sales strategy, balancing priorities across a broad portfolio to capture high-impact market opportunities

Optimised Go-to-Market Strategy

• Develop a go-to-market approach that strengthens both direct and indirect sales channels, minimising conflicts and supporting the company’s diverse offerings
• Work with marketing and product and solutions teams to ensure the go-to-market strategy aligns with customer needs, creating strong, lasting relationships
• Identify and prioritise opportunities within the product and solutions portfolio, focusing on offerings that align with market demands and yield the greatest value

Sales Operations and Team Leadership

• Build a unified sales culture that emphasizes teamwork and is capable of aligning diverse interests within the company and its channels
• Monitor and optimise sales metrics and KPIs to support continuous improvement and drive revenue growth
• Lead a sales team of 40 account managers, sales management, partner management, bid management and pre-sales consultants, fostering collaboration, alignment, and high performance

Customer-Centric Growth and Portfolio Focus

• Create a strong executive network with our top clients and potential new clients
• Leverage experience in customer-intimate organisations to build and sustain strong relationships, ensuring high customer satisfaction
• Shape a customer-centric sales approach, providing a seamless experience across both printing and IT products.
• Support the integration of acquired businesses, ensuring they align with the company’s strategy and add value to customers

Channel and Partner Management

• Strengthen channel partnerships that support IT solutions, balancing the needs of both direct and indirect channels
• Drive initiatives to expand partnerships while maintaining alignment with the company’s strategic objectives

You will ideally have

• Bachelor’s or Master’s degree in Business, Marketing, Sales, or a related field
• 10+ years of senior sales leadership experience, ideally in both traditional and IT sales environments
• Proven track record in guiding sales transformations, with experience in go-to-market strategy, channel management, and minimizing channel conflicts
• Experience in integrating two companies, including aligning teams, processes, and cultures
• Fluency in Dutch and English
• Background in a customer-intimate organization, with a focus on building strong, value-driven customer relationships.
• Exceptional communication and interpersonal skills, with the ability to unite teams across departments and diverse interests

Desired Skills

• Strategic vision to refine a broad portfolio for focus and impact
• Proficiency in digital tools, CRM systems, and performance analytics
• Strong people leadership, able to foster a team-oriented culture and high-performance mindset
• Customer-centric approach, focused on delivering value and building trust with clients

What do we offer?

• Work from home policy that includes partial working from home and a work from home budget. In addition, a flexible working week is possible
• Learning paths, unlimited access to e-learning courses and plenty of opportunities to grow (internationally)
• A sustainable employability program that ensures that you can perform your job not only now but also in the future

You also receive 25 days of holiday plus 6 ADV days, a travel allowance and a pension scheme. In addition, you will receive a bonus scheme based on company objectives and personal objectives.