Description

Key Responsibilities

• Social Media Management:
  • Own the social media content calendar, planning and scheduling posts across platforms like Instagram, Facebook and Tik Tok.
  • Create visually compelling and on-brand posts.
  • Develop content that drives engagement, increases brand awareness, and attracts new followers.
  • Stay ahead of trends and adapt strategies to leverage emerging opportunities.
  • Monitor and engage with the community, responding to comments and messages to build a loyal audience.
  • Track and analyze social media performance metrics to refine strategies and optimize growth.
• CRM and Email Marketing:
  • Create compelling email campaigns that resonate with our audience, drive engagement, and boost customer loyalty.
  • Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines.
  • Monitor and analyze email performance, applying insights to improve open rates, click-throughs, and conversions.
• SEO Optimization:
  • Edit and optimize website content, ensuring it aligns with SEO best practices to improve rankings and visibility.
  • Create engaging blog articles designed to drive organic traffic and support keyword strategies.
  • Develop optimized descriptions for new product collections and categories to enhance discoverability.
  • Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking.
  • Monitor the performance of SEO-driven content and recommend adjustments for continuous improvement.
• Campaign & Website Activation
  • Implement and bring to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand.
  • Collaborate on the development and integration of website animations to enhance user experience and drive engagement.
  
  

Skills, Knowledge and Expertise

• 1–2 years of experience in content creation, copywriting, or a similar role.
• Strong knowledge of social media platforms and trends.
• A love for storytelling with exceptional writing, editing, and proofreading skills in French.
• Creativity and passion for crafting engaging, visually appealing content with tools such as Figma or Canva (basic video editing skills is a plus).
• Experience with email platforms like Mailchimp or Klaviyo.
• Ability to work autonomously and thrive in a fast-paced, startup environment.
• A love for bikes and/or e-bikes is a plus.

Benefits

• You will receive equity shares in the form of stock options
• You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
• You’ll work in a fast paced environment, where we favor quick decision making and getting things done
• You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.

About Upway