Job Description:
1. Strategy Development

• Develop and implement comprehensive marketing plans and strategies to promote residential battery products.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Define target audiences and develop segmentation strategies.

2. Campaign Management

• Plan, execute, and manage multi-channel marketing campaigns, including digital, print, social media, events, and partnerships.
• Monitor and analyze campaign performance metrics to optimize effectiveness and ROI.

3. Content Creation

• Collaborate with the content team to create compelling marketing materials, such as brochures, videos, blog posts, and case studies.
• Ensure all content is aligned with brand guidelines and messaging.

4. Product Launches

• Coordinate product launches and promotional activities.
• Develop go-to-market strategies and sales enablement materials.

5. Partnerships and Events

• Identify and establish partnerships with industry influencers, trade associations, and other relevant organizations.
• Plan and execute participation in industry events, trade shows, and webinars.

6. Customer Engagement

• Develop and implement customer engagement programs to build brand loyalty and advocacy.
• Manage customer feedback and collaborate with the product team to address issues and improve offerings.

7. Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on budget performance and make adjustments as needed.

8. Team Collaboration

• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for marketing initiatives.
• Provide leadership and mentorship to junior marketing team members.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• 3+ years of experience in marketing, preferably in the renewable energy or residential battery industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and tools (e.g., CRM, email marketing platforms, social media management tools).
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for renewable energy and sustainability.

Job Types: Full-time, Permanent
Pay: $80,000.00 – $120,000.00 per year
Benefits:

• Salary packaging

Schedule:

• 8 hour shift
• Day shift

Supplementary Pay:

• Bonus

Application Question(s):

• What industries have you worked in?

Experience:

• Marketing: 3 years (Required)
• Leadership: 2 years (Preferred)

Work Authorisation:

• Australia (Preferred)

Work Location: Hybrid remote in Scoresby, VIC 3179