JOB PURPOSE :
Leads collaboration with cross-functional internal and external resources to develop the overall plans/programs, turn back to growth for Foundation portfolio (Establish products) to effectively contribute to the achievement of the Foundation business and company objectives.

YOUR MAIN ROLE & RESPONSIBILITIES:

• Planning and Financial management
• Lead the multiple therapeutic areas for building Brand strategy and developing a successful Portfolio Strategic Plan for up to 5 years, utilizing insights gained from customer and patient segmentation, environment, competitors and existing lifecycle management
• Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term
• Translates the Brand Plan into a strong actionable operational plan with clear goals, actions, accountabilities and measures across the cross-functional team which comply Bayer SOP and ethical standards
• Sets responsible and challenging goals with appropriate KPI’s for the brand that have a clear positive impact on business performance
• Define clear goals, actions, accountabilities and measures aligning on strategic plan and ensure business performance of portfolios in charged
• Agile, Innovation and IMCM apply in activities
• Monitor and manage marketing activities within budget allocation. Control supply and achieve forecast accuracy.

YOUR KEY SKILLS:

• University degree, medical background is preferable
• Multi-national companies experience at healthcare industry
• 3 to 5 years of experience in marketing for ETC brands
• Effective verbal and written communication skills in both English and Vietnamese
• Experience in developing brand plans and implementing execution plans