Position

Job responsibilities

• Support 360 brand activations and calendars of all Singapore, Taiwan and North Asia duty free operators. Co-own and plan all customers retail activation calendars in partnership with sales teams, localizing based off brand plans, ensuring accuracy in BBO orders in alignment with activation calendars.
• Detailed planning of activations and launch dates with sales teams. Showcase results and footages of all activations. The activations include
  • End of Year activations online across i Shop Changi
  • Korean and Japanese e-retail sites
  • Chinese New Year 2025
  • Spirit of Travel Campaign 2025.

• Work closely with activation and design agencies to ensure smooth rollout and execution of all brand campaigns.
• Implement e-commerce execution, aligning paid media, social plans with e-commerce wherever needed. Negotiate for retailer social media visibility and maximize retailer CRM communications.
• Support Senior Retail Marketing Manager on all offline merchandizing visibility and store maintenance. This includes regular and up to date refresh of all brand assets and visuals, repairs and replacements of all props and fixtures across all PM spaces.
• Work closely with key internal stakeholders, managing good internal relationships. Including Regional team (brand marketing team, merchandising team), central team, digital team, sales team, finance team, MHD HK team (brand marketing team, purchase team) to guarantee smooth collaboration.

Profile

• Prior experience in travel retail industry is an advantage
• Digital native with proven track-record and demonstrated digital expertise
• Understanding of Retail, consumer journey and consumer experience
• Solution and results driven, responsible and independent individual with high level of initiative
• Excellent communication and organizational skills
• Great attention to details
• Highly motivated and target driven, with strong analytical skills
• Excellent presentation and influencing skills combined with sound business acumen
• Strong and passionate team player with the ability to foster relationship
• Hands-on, solution-oriented and creative skills
• Willingness to take on responsibilities outside a defined job scope
• Ability to work under pressure in a fast-paced high-performance environment while maintaining a high level of accuracy
• Fluent in English, Proficiency in Mandarin preferred due to the regional scope and correspondences with HK/ China team counterparts