Karachi, Pakistan

About the role
The role is responsible for planning, execution, and optimization of digital marketing campaigns. This role involves analyzing data, tracking key metrics, and providing actionable insights to help drive online growth, improve customer engagement, and maximize ROI across digital marketing channels
What you'll do

• Campaign Tracking and Performance Analysis

Monitor and report on the performance of digital marketing campaigns across various channels, including paid search, social media, email, and display.

• Track and analyze key metrics such as CTR, CPC, CPA, ROAS, CPI, and conversion rates.

Identify trends and insights from data to recommend optimizations for ongoing and future campaigns.

• Data-Driven Optimization

• Conduct A/B tests to test different ad creatives, targeting strategies, landing pages, and more to identify the best-performing elements.

• Use data analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.) to optimize campaigns and enhance user engagement and conversion.

• Provide recommendations for improving user journeys and conversion funnels across digital touchpoints.

• Assist in research, competitor analysis, and content strategy development to improve asset performance and visibility

• Reporting and Dashboard Management

• Develop and maintain performance dashboards for tracking and presenting key marketing KPIs.

• Generate regular reports on campaign performance and digital marketing initiatives to share with stakeholders.

• Identify insights and opportunities for improvement in accounts and wider digital marketing efforts

• Ensure data accuracy and consistency in all reporting efforts.

• Segmentation and Optimization

• Work on optimizing the various campaigns by using different digital marketing tools

• Identify friction points in the user journey and implement improvements to increase the conversion rate (CVR) for specific touchpoints, such as checkout or sign-up.

• Create and track funnels to assess drop-off rates and provide insights to enhance user experience and conversion

• Working closely with vertical marketing and growth teams, identify segments to target in digital channels and deploy innovative strategies to address them

What you'll need

• Degree in Marketing/ Engineering or a related field

• Certification in Digital Marketing tools would be preferred

• 1-3 years of Digital Marketing experience

• Familiarity with key digital marketing platforms (Google Ads, Facebook Ads, Instagram etc).

Basic knowledge of Digital, SEM, and social media marketing principles.

• Strong data analysis and interpretation skills, with a keen ability to translate raw data into actionable insights.

• Proficient in Google Analytics, Adjust or other MMPs, and other analytics tools to track campaign performance, app traffic, and conversion metrics.

• Ability to stay up to date with the latest digital marketing trends, algorithms, and platform updates to ensure campaigns remain relevant and effective.

• Excellent communication and stakeholder management skills.