Job Title

Job Description

• Identify new adjacencies and value spaces for the business category to explore potential growth opportunities.
• Build a solid roadmap to unlock incremental value by leveraging these new adjacencies.
• Steer the integral product development process from start to end, taking initial ideas through to product development and market introduction, including communication.
• Interact with various disciplines including Innovation, Technology & Development departments, Regional business category leaders, internal and external agencies, manufacturing units, external suppliers, marketing management, marketing communication, and international sales organizations.
• Develop strategies to integrate these new opportunities into the existing portfolio and ensure alignment with overall business objectives.
• Create and drive dedicated commercial strategies for the existing and new portfolio.
• Define go-to-market requirements to play and win in each category, including defining NPI criteria for launch, preparing, and handshaking launch and GTM plan with regions.
• Define global portfolio channelization for the consolidated portfolio via ZBA methodology by understanding key price points, the role of each customer, commercial strategy, among others in all key regions, as part of the go-to-market plan.
• Establish business category commercial guidelines including wider, deeper, and visible distribution, setting the right KPIs.

• A completed master’s degree in business administration, marketing or related fields with excellent academic track record
• Minimum 7 years of experience in a international business environment in the field of consumer marketing or product management (experience with personal care products is a plus)
• Experience with product development and product launches from start to finish.
• Experience with translating market research and shopper insights into product concepts and new propositions.
• Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets.
• Highly entrepreneurial; both analytical and hands-on to driving business growth (result oriented)
• Ability to take calculated risk, think creatively whilst being firm enough to make, and act upon, clear decisions.
• Excellent communication skills, ability to work with people of different seniority and backgrounds, informing, influencing, convincing, presenting, project management
• Business fluency in English (written & verbal)