• Manage online campaigns from strategy to execution for both B2B and

B2C, including budgeting, channel mix, creative deployment, analysis, and
optimization.

• Oversee digital services and customer-facing applications, providing

seamless customer journey.

• Manage communication channels like newsletters to engage and inform

customers.

• Advise opticians on improving their digital marketing efforts to achieve

greater success.

• Ensure marketing activities are measurable and improve continuously

based on data-driven insights.

• A bachelor’s or master’s degree in Marketing, Communication, or a related field.
• At least 3 – 5 years of experience in digital marketing, preferably in both B2C and B2B environments.
• A digital marketing generalist with experience across different areas of digital marketing.
• Proven experience in setting up and managing online advertising campaigns.
• Strong analytical skills and a commitment to data-driven optimization.
• A proactive mindset, with the ability to independently manage and drive projects.
• Excellent communication skills in both Dutch and English. The local working language is Dutch, communication with headquarters is in English.
• Preferably living in the Breda, Tilburg, Den Bosch, Rotterdam region.

• An attractive salary package (including a half 13th month)
• Variable incentive depending on business objective
• 8.33% holiday allowance
• 26 days annual leave based on full-time contract (with possibility for 5 extra leave days)
• Pension scheme (available premium scheme)
• A great company culture and an inspiring working space
• Flexible working hours
• Option to work partially from home (up to two days per week working from home based on 40-hour working week)
• Laptop and telephone

Madelon Pluijmers