Netherlands Job Openings
Kraft Heinz Company
Culture & Creative Hub Manager - GAS, BNL & ITA
FULL TIME
November 27, 2024
All Posting Locations: Amsterdam, Noord Holland, NL
Job Functions: Marketing
Date Published: November 27, 2024
Ref#: R-87818
ABOUT THE ROLE
Job Description
About the Team
The Kitchen is Kraft Heinz’ In-House Culture First, Co-Creative agency. We use culture to connect our brands with consumers, fast.
The Kitchen is Kraft Heinz’ In-House Culture First, Co-Creative agency. We use culture to connect our brands with consumers, fast.
What makes us different? The way we work. We are a team of creatives, strategists and makers working alongside the Kraft Heinz marketing team to Co-Create break through creative ideas, that solve business problems, at the speed of culture.
Job Overview:
The Kitchen is looking for a dynamic and strategic Creative & Culture Hub Manager, to lead a cross functional team in across GAS (Germany, Austria and Switzerland), the Netherlands and Italy. This unique hybrid role merges the strategic expertise of a traditional Agency Account Director with the business acumen of a Brand Marketing Manager. As the Creative & Culture Hub Lead, you will be at the forefront of driving collaboration between brand teams and creative talent, ensuring that business challenges are solved with bold, culturally relevant creative solutions.
You will act as the key liaison between brand teams and the agency, fully understanding the brand’s objectives, challenges, and vision. At the same time, you’ll be an advocate for creativity, translating business goals into creative briefs and social strategies that inspire innovative work. You’ll help shape the creative direction, while also ensuring the campaigns always on social plans deliver measurable business impact. In this role, you’ll balance strategic thinking with creative flair, and work across departments to bring culture-forward, breakthrough work to life.
Key Responsibilities:
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Strategic Leadership: Act as a trusted strategic partner for brand teams, deeply understanding their business objectives, challenges, and long-term vision. Develop a clear understanding of how culture first creativity can solve these problems and drive business growth.
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Business Insight & Strategy: Provide strategic input to the creative team, rooted in a deep understanding of the brand’s competitive landscape, target audience, and cultural relevance.
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Social & Cultural activation leadership: Oversee the end-to-end process of your team’s output; from daily reactive moments to hero activations. Ensure all campaigns are strategically sound, culturally relevant, and creatively bold.
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Cross-Functional Collaboration: Serve as the bridge between brand teams, creative, social media, strategy, and production. Ensure alignment between all stakeholders, facilitating smooth communication and ensuring work is delivered on time, on brand, and within budget.
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Creative Champion: Advocate for creativity within the business, helping brand teams see the value of bold, culture-driven creative solutions. Ensure that every creative idea is strategically grounded and has the potential to make a significant cultural and business impact.
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Client Relationship Management: Build strong, trusted relationships with brand leaders, becoming their go-to expert on how creative solutions can address their business needs. Present ideas confidently and manage feedback loops effectively to ensure alignment and project success.
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Measurement & Optimization: Collaborate with strategy team to measure the success of campaigns, ensuring creative efforts drive real business results. Provide recommendations for optimizing future campaigns based on performance data.
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Team Leadership: Lead and mentor cross-functional teams (Creatives and social media managers), ensuring collaboration and a unified approach to problem-solving. Act as a culture carrier within the agency, driving enthusiasm for innovative thinking and fresh approaches.
Qualifications:
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7+ years of experience in a client-facing role such as Account Director OR as a senior Brand Manager/Marketing Manager
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Strong understanding of both creative processes and business strategy, with a proven track record of translating business challenges into powerful creative solutions.
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Experience leading and managing integrated marketing campaigns across digital, social, and traditional channels.
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Ability to confidently manage client relationships, presenting ideas and strategies with authority and passion.
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Deep knowledge of culture, creativity, and trends, with the ability to recognize and champion ideas that have cultural relevance and business impact.
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Excellent communication, organizational, and project management skills, with the ability to manage multiple stakeholders and campaigns simultaneously.
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Ability to thrive in a fast-paced, dynamic environment, balancing strategic thinking with creative problem-solving.
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Bonus: fluent in English as well as Dutch or German or Italian
What We Offer You:
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The chance to work on some of Europe’s and the UK’s most iconic food brands and make a real cultural impact.
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A dynamic, fast-paced, and collaborative in-house agency environment where bold ideas and creative risks are celebrated.
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An ambitious employer; we only want to the best for our people!
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Trainings and coaching to help develop your skills and behaviours
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A career track like only few other companies can match
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Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
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Competitive benefits package to support mental, physical, financial and social well-being
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A competitive salary and excellent bonus structure (above market)
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Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
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As the Creative & Culture Hub Lead at The Kitchen, you will have the unique opportunity to shape both the strategic and creative direction of our brands. You’ll play a pivotal role in solving complex business problems through the power of bold, innovative ideas that resonate culturally and drive meaningful results. If you’re passionate about both strategy and creativity, and thrive in a role that requires agility, leadership, and forward-thinking, we want you to lead the charge in this transformative position.
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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