Position

Job responsibilities

• Define, negotiate and implement the annual and long-term Marketing e communication strategy. The marketing and the communication strategy shall be well integrated to guarantee a coherent message to reach the company’s objectives.
• Craft a robust communication strategy to effectively convey the brand’s vision, values, and key messages.
• Manage the budget for the whole perimeter of responsibility with the ability to reallocate whenever required.
• Manage promotional activities for both channels including PR and Events.
• Set and implement the CRM strategy with yearly objectives aimed to recruit, retain and upgrade Bulgari clients’ portfolio, working closely with the stores to further develop a CRM mind-set approach.
• Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility.
• Create and manage the portfolio of Brand Ambassadors to amplify the positioning of Bulgari in the markets.
• Analyse & monitor the market of reference in terms of competitors' activities and trends.
• Contribute to create synergies with Europe and Corporate Marketing department
• Closely work with the European team to create a strong and effective media plan
  

Profile

• This position requires a mix of analytical, creative, and leadership skills to support business objectives.
• At least 5 years’ experience in a similar role as a leader of a marketing department within the luxury business or equivalent
• Fluency in Italian and English
• Budget and reporting skills
• Project Management
• IT Applications (MS Office)

• Team development & Coaching
• Analytical Mindset & Data Driven
• Client Orientation
• Impact
• Innovation
• Negotiation