JR30817

Marketing & Promotions

Onsite

Netflix is one of the world’s leading entertainment services with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.


The Role
The Team
The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, EMEA, based in London.

As the Ads Marketing Manager, IT & ES, you will be based in Milan or Rome. You will play a crucial role in establishing Netflix Ads in the Italian and Spanish markets, and you need a thorough knowledge of both. You'll be responsible for strategising and executing B2B marketing activities that drive brand recognition, align with sales objectives, and resonate with local advertisers. This role requires a proactive, versatile marketer with a firm grasp of the B2B landscape and experience in cross-functional collaboration.

You will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a Netflix marketer and leader.

| Core Responsibilities:

• Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging.
  
• Event Strategy & Industry Engagement: Lead Netflix Ads’ presence at local industry events and custom client engagements, ensuring impactful representation and relevance at each touchpoint.
  
• Cross-functional Collaboration: Partner with teams across Communications, Ad Product Marketing, Research, Sales, Partner Marketing, Events and Marketing to maintain a unified ads narrative across all channels and touchpoints, support market launches and foster ongoing growth in Italy and Spain.
  
• Business Goal Alignment: Synthesise business objectives to define key audiences, optimal channels, and regions to activate, ensuring marketing initiatives align with overarching goals.
  
• Data & Insights Analysis: Utilise data insights and new ad solutions to uncover and share compelling B2B stories tailored to the region and Italian market, enriching the value proposition for advertising partners.
  
• Advertiser Relationships & Insights: Gain a deep understanding of advertiser partners and gather actionable insights that shape both product and marketing strategies, representing partner needs to cross-functional teams.
  
• Point of Contact for Trade Bodies: Serve as the main point of contact for activating and managing relationships with local trade bodies, such as the IAB, enhancing industry alignment and fostering credibility.
  
• Leadership Updates: Deliver consistent updates to leadership, providing a comprehensive view of successes, challenges, and requests, ensuring transparency and support for the Italian & Spanish markets’ strategic goals.
  

| Qualifications:

• At least 7 years of experience in B2B marketing, product marketing, digital advertising, or marketing communications.
  
• Previous experience in the Italy and Spain markets is required.
  
• Fluency in English, Italian and/or Spanish is required.
  
• Familiarity with the CTV, OTT, or streaming landscape is preferred.
  
• Proven expertise in product positioning, narrative crafting, and collateral development.
  
• Skilled in partnering with product and sales teams to shape and communicate product strategy, positioning, and messaging effectively.
  
• Demonstrated ability to generate and implement creative ideas, collaborate with agencies, and manage multiple projects with precision under tight deadlines.
  
• Experience developing a variety of content types—blog posts, case studies, presentations, creative assets, and thought leadership pieces—to advance marketing goals.
  
• Proven success in creating impactful B2B event activations, and 1P and 3P events, to support commercial goals.
  
• Strong aptitude for working in cross-functional environments, effectively aligning diverse stakeholders and scaling communications.
  
• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).
  

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.