Italy Job Openings
Bulgari
Marketing & Communication Director
Roma
December 3, 2024
Responsabilità del lavoro
Accountabilities
- Define, negotiate and implement the annual and long-term Marketing e communication strategy. The marketing and the communication strategy shall be well integrated to guarantee a coherent message to reach the company’s objectives.
- Craft a robust communication strategy to effectively convey the brand’s vision, values, and key messages.
- Manage the budget for the whole perimeter of responsibility with the ability to reallocate whenever required.
- Manage promotional activities for both channels including PR and Events.
- Set and implement the CRM strategy with yearly objectives aimed to recruit, retain and upgrade Bulgari clients’ portfolio, working closely with the stores to further develop a CRM mind-set approach.
- Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility.
- Create and manage the portfolio of Brand Ambassadors to amplify the positioning of Bulgari in the markets.
- Analyse & monitor the market of reference in terms of competitors' activities and trends.
- Contribute to create synergies with Europe and Corporate Marketing department
- Closely work with the European team to create a strong and effective media plan
Profilo
Qualifications / Professional Capabilities
- This position requires a mix of analytical, creative, and leadership skills to support business objectives.
- At least 5 years’ experience in a similar role as a leader of a marketing department within the luxury business or equivalent
- Fluency in Italian and English
- Budget and reporting skills
- Project Management
- IT Applications (MS Office)
Personal Competencies
- Team development & Coaching
- Analytical Mindset & Data Driven
- Client Orientation
- Impact
- Innovation
- Negotiation
BULG08827
Italy
ROME
Permanent
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