Digital Marketing Manager - South APAC

We are actively seeking a dedicated Digital Marketing Manager to lead our digital marketing endeavors in South East Asia. This role will concentrate on driving both social media organic & paid strategies, as well as managing PPC campaigns across various search engines, with a particular emphasis on proficiency with Naver. The ideal candidate will be well-versed in the unique digital milieu of South East Asia and will be responsible for devising and fine-tuning marketing strategies to connect with the region’s distinct audiences.
As a key member of the global Center of Excellence team, the successful candidate will act as a pivotal link between our South East Asia initiatives and the other international team members, ensuring alignment and integration of strategies across our global operations

Key Responsibilities:

• Craft and implement digital marketing strategies specific to the South East Asian markets, prioritizing social media organic & paid avenues and search engine platforms, including Naver, Kakao Talk and Line.
• Manage and optimize PPC campaigns on different search engines to maximize performance and achieve marketing objectives.
• Create social media strategies that enhance organic reach alongside managing paid advertising efforts to bolster brand awareness and user engagement.
• Employ analytics tools to track campaign performance, interpret data, and make data-driven adjustments to improve outcomes.
• Stay informed on the latest digital marketing trends within South East Asia and evolve marketing tactics to take advantage of new opportunities.
• Strong collaboration with local business units for campaign optimization.
• Establish and nurture relationships with key digital partners, platforms, and influencers within the region.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related discipline.
• At least 3 years of experience in digital marketing, with specific skills in social media organic & paid strategies, and search engine advertising.
• Extensive knowledge of social media platforms, search engines, and digital advertising strategies.
• Proficiency in English and at least one South East Asian language, with exemplary communication skills.
• Strong analytical abilities, with experience in data analysis and reporting to guide strategic decisions.
• Self-driven and goal-oriented, with a proven ability to meet or exceed campaign targets.