• Set up and manage customer lifecycle and trigger flows in Bloomreach on a global scale.

• Lead the implementation of automated SMS initiatives to deepen customer engagement.

• Support on the ownership of Bloomreach platform, including data mapping, backlog management, product feeds, web tracking, and maintaining high data quality.

• Plan and execute A/B testing strategies for automated customer lifecycle journeys to optimize performance.

• Identify and resolve technical issues related to email delivery, formatting, and platform functionality.

• Collaborate with clusters and stakeholders, providing guidance on effective usage of the Bloomreach platform.
  
  

• A degree in Marketing, Digital Marketing, Marketing Technology, or a related field.

• At least 3 years of experience in a similar role working with CRM and marketing automation

• Strong experience with marketing automation platforms, such as Bloomreach, Salesforce, or Adobe Campaign.

• Proficiency in email marketing analytics, with experience in Adobe Analytics, Google Analytics, or similar tools.

• A deep understanding on how to set up customer journeys and building advanced flows.

• Basic coding skills (Jinja/HTML) for personalization and the ability to leverage AI tools like Chat GPT to support the technical setup of use cases

• Experience working cross-organizationally with multiple stakeholders.

• Strong organizational skills, with the ability to manage your time and responsibilities effectively.

• Experience in the retail, fashion, or FMCG industry within a global organization is appreciated but not required.

• Fluency in English, both verbal and written.