Summary

Posted: Aug 29, 2024

Weekly Hours: 40

Role Number:200558433

The Strategy Lead's role is to spearhead Marcom and cross-marketing initiatives by leading a team of strategists and data scientists for Apple in Greater China. You will be integral in working closely with the GC Marcom Leadership, Product Marketing, PR, Retail, and Sales team to identify and address Apple’s critical challenges and opportunities in the region. You will partner with the Worldwide Strategy team based in Cupertino to provide market insights, knowledge, and inspiration to some of the best creative talent in the world and champion the best multichannel work that only Apple can and should deliver. The role of any Strategic Planner at Apple is not to invent truths but to uncover truths, turn them into insights, and help communicate them in the simplest, most inspiring, and most engaging ways possible. Strategy is sacrifice, and we need someone who can look at a complex market landscape and confidently separate what we should do from what we could do.

Description

A self-motivated, flexible individual with very strong analytical, strategic, communication skills and great leadership who will: * Draw on different sources of data & knowledge (PM, PR, Sales, Channel, Interactive, Brand, WW Strategy Team) to build tangible insights & briefs to address business challenges or opportunities. * Work closely with cross-functional teams to connect the dots and develop insights-driven marketing briefings that inspire the best work. * Collaborate across different functions to build and deliver the most resonating messaging for each touch point. * Drive new strategic initiatives across product, e-commerce, social, and data science that are locally relevant. * Manage and orchestrate a XF strategy team comprised of brand strategy, connections strategy, and data science; identifying new opportunities for all disciplines and members of the team to grow and intersect * Consolidate opportunities and priorities into Country-specific Marketing Plans annually and quarterly. * Work to understand the cultural nuances and contexts that might affect our products' adoption across all GC region markets. * Provide GC Marketing and global teams with regular communication-based insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work. * Provide critical thinking and insights to select global projects/initiatives; work closely with our agencies for business and strategic directions.

Minimum Qualifications

• 10+ years experience of strategic planning in a marketing capacity, whether in creative development, brand building, or business consulting.
• Fluent in English

Preferred Qualifications

• A track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines.
• Clear storyteller; the ability to synthesize, reduce, and communicate complex information
• Digital-fluent: the ability to aggregate and spot patterns within multiple sources of data, from sales and business data to behavioral and media data. Equipped with the knowledge of China's digital social and commerce landscape.
• Proven ability to build engagement and influence key stakeholders among different functions
• Great collaboration: including perspectives of others in pursuit of the best approach to the idea
• Leadership skills: able to defend and shepherd the right strategy through a large XF organization
• Strong commercial instincts and proven experience in research/business problem identification and resolution.
• Strong knowledge of the Channel environment, a key area of focus for Apple.
• Great writing, visual story-telling, and presentation skills are required.
• Bachelor or above degrees in advertising, marketing, communications, etc.
• Fluent in Chinese