Summary

Posted: 2024 年 10 月 29 日

Role Number:200575507

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Senior leader of Digital Experience & Merchandising - Greater China, to help us do extraordinary things. The Digital Marketing Specialist will help shape the future of the Apple Store Online’s digital marketing programs across Greater China with the primary objective of driving revenue and increasing reach. The individual will be responsible for supporting the execution and strategy development of two distinct marketing programs in Greater China - Paid Search and We Chat, with potential future expansion possible. The position is part of the Demand Generation team within the Apple Store Online organization and will work closely with internal partners locally, regionally and with WW teams.

Description

Responsible for the flawless execution of all our Paid Search and We Chat campaigns in GC across product and campaign launches throughout the year, making sure the work resonates locally and that we are delivering the best customer experience possible. The role will primarily focus across our Greater China region which includes Mainland China, Hong Kong and Taiwan. - Identify and drive any local marketing initiatives that tackle local challenges or opportunities. - Leverage technology to achieve tasks to maximize results and efficiencies, while supporting your manager, providing timely and regular feedback, to achieve revenue goals. - Monitor activities against assigned revenue investments targets, developing and recommending new processes and procedures, while following and contributing to WW best practices. - Work independently to achieve day to day tasks and be able to network with key contacts and support wider support teams and complete projects.

Minimum Qualifications

• 7+ years digital marketing experience with a track record of building a strong brand and business, with outstanding track record of profitably developing and executing data-driven online marketing strategies.
• Fluent in Chinese (native) and English.

Preferred Qualifications

• BA/BS in Marketing or equivalent experience, MBA/MA or advanced degree preferred.
• Background in interactive marketing and program execution, with an understanding of web analytics on platform like Adobe, Tableau and others.
• Deep knowledge of Paid Search, Platforms Digital Marketing in China.
• Data driven and passionately analytical, Excel power user.
• Preferred understanding of website analytics.
• Strong verbal, written communication and presentation skills.
• Detail-oriented.
• Strong organizational and time management / prioritization skills.

Additional Requirements

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