About us
Alterna CX is a fast-growing technology company backed by AI Factory (Yapay Zeka Fabrikası) and other leading investors. We specialize in transforming customer feedback into actionable business results while simplifying technical processes and avoiding lengthy integrations. Our Saa S solution helps companies grow revenue, reduce churn, and maximize customer satisfaction.
We operate in eight markets, including the United States, Eastern Europe, India, Sub-Saharan Africa, and Turkey, working with over 60 leading brands such as Hepsiburada, Carrefour, Koçtaş, Mediamarkt, Akbank, Garanti BBVA, and Ford Motor Company.
We are the innovators behind industry-leading concepts like o CX (Observational Customer Experience) and the Generative AI-based Insight Miner. We’re proud to have been featured in Gartner’s Magic Quadrant and Forrester’s reports four times.
As a hybrid team, our culture is our greatest strength. We prioritize our team’s happiness because we believe happy employees lead to happy customers. A human-centered approach guides every decision we make.
About the Role
As the Product Marketing Manager, you will be responsible for market research, positioning, go-to-market strategies, competitive analysis, sales enablement, and daily product marketing activities. You will define product positioning and messaging, guide digital marketing and social media efforts, and monitor product performance, providing regular reports.
About you

• Our ideal candidate has the following competencies:
  
• Bachelor’s degree in Engineering,
  
• Product Management, or a related field
  
• Fluent in English
  
• 5+ years of product marketing experience
  
• 3+ years of startup experience required
  
• Creative and strategic thinker
  
• B2B experience is a must
  
• Knowledge of digital marketing and social media