Work on the campaign from the outset, managing details about the client, product, target audience, and required advertising message.
Work closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief.
Produce sketches or 'storyboards' (television), or 'roughs' or 'scamps' (print) to communicate ideas to the client.
Gain an understanding of the target audience and business that the advert is aimed at.
Meet with the creative director and account managers before presenting ideas to clients.
Pitch ideas to clients.
Brief other members of the creative team.
Commission photographers, artists, or film-makers to work on projects.
Visit and assess locations for potential shoots.
Attend meetings at production houses and with other directors.
Work in editing suites to oversee the finished product.
Advise new creatives, review their books, and manage new teams on placement with the agency.
Qualifications.
Bachelor s degree in an art, fine arts or design.
3- 5 years of experience as an art director or creative director.
Background in Keynote, Google Suite, Powerpoint, and Adobe Creative Suite (Photoshop, After Effects, Illustrator, Premiere, and Animate).
Hands on experience with logo design, typography, color, web layout design, print production, image selection and package design.
Proficient use of In Design, Photoshop, Illustrator or other visual design and wire-framing tools.
Demonstrable graphic design skills with a strong portfolio.
Incorporate feedback and take/give direction well.
Team player with strong communication and presentation skills.
Relevant education or training.
Job skills required: Typography, After Effects, Graphic Design