Meeting with account executives to discuss the client's requirements and core messages and target audience.
Familiarising themselves with the product, target audience and competitor activities in the market.
Brainstorming ideas and concepts for the visual and words with other members of the creative team.
Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used).
Reviewing progress, modifying copy until the client is satisfied.
Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
Casting actors and models to appear in adverts.
Qualifications.
Ability to write concise, compelling copy.
Ability to handle multiple projects at the same time.
Ability to work well as part of a team in a collaborative environment.
Excellent attention to detail.
Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets.
Excellent communication and interpersonal skills.
Commercial awareness.
High levels of creativity, imagination, initiative and enthusiasm.
Interest in commerce, popular culture, and new advertising trends and techniques.
Job skills required: Meet Deadlines, Creativity