Job Title: Marketing Specialist
Location: Remote (Based Anywhere in South Africa)
About destinationone:
At destinationone, Recruitment & HR is what we do. We connect businesses with top-tier talent across industries such as Clean Tech, Education & Ed Tech, Government (Municipal, State, Federal), Health & Med Tech, Healthcare & Wellness, Legal, Not-For-Profit, Public Accounting. With a people-first approach and a commitment to excellence, we’ve become a trusted partner in the recruitment landscape.
We are seeking a Marketing Specialist to join our dynamic team. This role is ideal for someone who is creative, tech-savvy, and comfortable being in front of the camera, as well as behind the scenes. The ideal candidate is an intelligent, confident communicator, a team player, and a hard and smart worker who isn’t afraid to go the extra mile. You will lead and execute marketing initiatives that build our brand, engage our audience, and support our mission of bridging businesses and exceptional talent. If you’re passionate about driving impactful marketing campaigns and contributing to initiatives like crowdfunding, this is the role for you!
Key Responsibilities:
Content Creation & Campaign Management

• Develop and implement comprehensive content calendars for blogs, social media, email campaigns, and more.
• Create engaging written, visual, and video content for blogs, podcasts, and webinars to increase audience engagement and brand visibility.
• Host and produce destinationone podcasts and video content, showcasing thought leadership and industry insights.
• Plan, execute, and analyze email marketing campaigns, driving open rates, click-throughs, and conversions.

Digital Marketing & SEO

• Optimize website content for search engines to improve organic traffic and visibility.
• Monitor and manage Google Analytics and other tools to track and report on campaign performance.
• Manage Google business listings and ensure all company information is accurate and updated.
• Focus on organic social media growth strategies to expand our reach and engagement. If paid campaigns are proposed, they must include a clear strategy, proposed budget, and expected ROI.

Social Media Management

• Develop and manage social media strategies to grow engagement and followers across platforms by at least 20% each month.
• Schedule posts, respond to comments, and foster a community aligned with our brand values.

Website & Branding

• Oversee website updates to ensure a seamless user experience, collaborating with designers to improve UI/UX.
• Develop and execute marketing strategies to reinforce brand identity and increase market presence.

Partnerships, Events & Crowdfunding

• Identify and establish strategic partnerships to enhance brand visibility and drive collaborative opportunities.
• Support the planning, promotion, and execution of virtual and in-person events such as webinars, hiring fairs, and industry panels.
• Play a key role in crowdfunding initiatives, including building out the campaign from end-to-end, developing strategies, managing ongoing campaigns, and ensuring their success.

Online Reputation Management (ORM)

• Monitor and respond to reviews, comments, and feedback across platforms to maintain a positive brand image.
• Implement ORM strategies to strengthen destinationone’s reputation online.

Additional Responsibilities

• Collaborate with the design team to create visually compelling presentations and marketing collateral.
• Research and recommend new tools and platforms to enhance marketing efficiency.
• Stay updated on industry trends and competitor strategies to ensure innovation in marketing practices.

Requirements:

• Proven experience in digital marketing, content creation, social media management, and website maintenance.
• Strong copywriting and communication skills.
• Confident, camera-ready, and comfortable hosting podcasts or representing the company in video content.
• Proficiency in Word Press, Canva, email marketing tools (e.g., Mailchimp, Zoho), and analytics platforms like Google Analytics.
• Experience with video editing and podcast production is highly advantageous.
• Knowledge of SEO best practices and online advertising (e.g., Google Ads, Linked In campaigns).
• A self-starter mindset with the ability to prioritize and manage multiple projects simultaneously.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working in or with recruitment, HR, or similar industries.
• Proven track record of growing social media platforms and running successful marketing campaigns.
• A portfolio demonstrating creativity, strategy, and measurable success in marketing efforts.

Why Join Us?
At destinationone, you’ll be part of a vibrant and supportive team committed to making an impact. We offer:

• A competitive salary package.
• Opportunities for professional growth and development.
• The chance to work on innovative projects that make a difference.

If you’re passionate about creating meaningful marketing campaigns, comfortable in front of the camera, enjoy working in a collaborative environment, eager to work on high-impact initiatives like crowdfunding, and want to grow with a company that values your contributions, apply now to join the destinationone team!
Job Type: Full-time
Location: Remote
Job Type: Full-time