Designation:

Executive Head Product

Category:

Multi Choice South Africa

Level:

Executive

Closing date:

05 Dec 2024

Position Type:

Permanent

Location:

Multi Choice City

Job Description:

The Organization
The Multi Choice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and
the Netherlands with principal operations in pay television, video entertainment, advertising and content security.
Brands within the Group include DStv, GOtv, Super Sport, M-Net, DStv Media Sales, Showmax and European-based
content security leader Irdeto. We’re proud to say we serve 20 million subscribers across more than 50 African
markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver
the best in entertainment.
By joining our passionate and creative team, you can help us achieve our objectives of expanding our pay-TV and
SVOD (Subscription Video On demand) subscriber bases, improving advertising sales, spearheading cutting-edge
technology, supporting local content and providing an exceptional customer experience.

• ? Join Africa’s most loved storyteller!

Reports to
Chief Strategy and Product Officer
Key Customers

Internal: COO, CEO, CMO, Commercial Sales, Customer Care, Customer Operations, Digital Enablement, Customer Value Management, Customer Experience & PMO, Strategy, CII, Legal, Regulatory, Finance, HR

Location
South Africa, Johannesburg, Randburg
Purpose of the Position:

• To formulate and optimise the strategy for our DTH[BN1] product set – both retail and commercial
• Lead the DTH product team creating an effective workforce and business process delivery channel that will provide a high-quality level of service
• Lead the interaction of the product team with GTM and operational teams to capture feedback and facilitate development of products and journeys to maximise growth and profitability.
• Set the overarching DTH product and pricing strategy and develop specific product and pricing strategies and pricing optimisation.

Key Performance Objectives
Tasks
Strategy Development & Execution

• Develop overarching DTH product and pricing strategy that aligns with overall customer strategy.
• Establish, embed and manage the product and pricing strategy development process.
• Develop a product innovation strategy that delivers disruptive consumer-centric innovation, renovation and impact, both within and across product categories
• Work with technology, Stream and Connectivity teams to optimise bundles
• Set the overarching product development strategy. Support the development of specific product strategies.
• Work with industry thought leaders (local & International) to scenario plan product conceptualisation, creation and adoption.
• Develop understanding of, and monitor, DTH product profitability
• Input and approve approach to customer offers Benchmarking/Governance
  
• Set and manage a governance plan to ensure consistency and adherence to product development and pricing methodology and parameters, as well as the timely provision of key inputs from participating functions
• Commission competitor product and pricing intelligence analysis to develop a robust understanding of our position in the market and an awareness of our competitiveness
• Coordinate and conduct large-scale product and pricing studies & research (e.g. the impact of consumer value perceptions on price elasticity) to inform and refresh products and pricing Budget Management
  
• Manage financials and associated controls in respect of the Product team (effective cost control).
• Lead input into subscriber and pricing assumptions for budget – working with strategy and insight teams
• Implement action plans in respect of budget deviations.
• Rigorously monitor expenditure against approved budgets and put measures in place to address variances.
• Continuously identify areas for improved efficiency and reduced cost. Pricing & Stakeholder Management
  
• Manage the overall DTH NPD[BN2] pipeline, ensuring resource allocation aligns with overall customer strategy
• Work with all Customer functions to develop and recommend products with specific pricing and packaging strategies that balance short-term performance with long term goals
• Work with customer marketing, brand, and sales teams to develop annual promotion plan and provide promotion guidelines and parameters to optimize annual discount budgets
• Provide regular and timely product and pricing updates with corresponding pricing insights and recommendations
• Evaluate the price performance of products by developing a robust price monitoring plan and make corresponding price optimisation recommendations People Management
  
• Oversee the activities of the team to ensure effective delivery of business outcomes.
• Develop a high performing team by embedding formal performance management, informal coaching and recognising effort and success
• Encourage frequent knowledge sharing between team members.
• Determine and analyse development needs for the team
• Interview and recruit new members of the team
• Manage team performance – including disciplinary or grievance processes (with support from Human Capital when required)

Qualifications Essential:

• Post Grad Qualification or Equivalent NQF Level 8 Qualifications in Business Management/Marketing or similar

Qualification Preferred:

• MBA advantageous

Experience

• A minimum of 10 years’ experience in new product development and strategic pricing analysis,
• A minimum of 5 years of senior management experience
• Substantial experience driving innovative new products and building pricing models

Technical Competencies

• Customer Relationship Management (CRM)

• Costing of products/ Pricing Models
• Product Knowledge
• Developing value propositions
• Competitive analysis
• Industry Regulations

Behavioral Competencies

• Strategic Thinking
• Networking
• Risk Management
• Negotiation Skills
• Future Oriented