About Us

What We Offer

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Five-day work week, hybrid work arrangement
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

About the Job

The Head of Paid Media will be responsible for:

• Develop and implement comprehensive paid media strategies for our core businesses in Banking, Insurance, Creatory and Shop Hero to drive traffic, increase conversions, balancing profitability and new user growth.
• Lead and manage the paid media team, fostering a culture of performance excellence and continuous improvement and oversee the planning, execution, and optimization of all paid media campaigns.
• Reviewing quarterly, monthly and weekly revenue forecasts and articulating opportunities and risks in plan.
• Collaborate with cross-functional teams, including product, marketing verticals, sales, and content, to deliver on business and marketing objectives.
• Utilize data analytics and performance metrics to measure the effectiveness of campaigns and make data-driven decisions. Conduct A/B testing and continuously optimize campaigns to improve key performance indicators (KPIs).
• Manage relationships with external vendors and agencies to ensure high-quality deliverables and ROI
• Develop and manage the paid media budget, ensuring efficient allocation and expenditure tracking
• Stay up-to-date with the latest industry trends, technologies, and best practices in paid media marketing

In this role, we are looking for someone with:

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 12 years of experience in digital marketing with a focus on paid media.
• Proven track record of managing and optimizing large-scale paid media campaigns.
• Strong analytical skills and proficiency in digital marketing analytics tools (Google Analytics etc.).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Good to have:

• Strong leadership experience with the ability to lead, mentor and develop a high-performing team.
• Strong change management skills
• Resourceful, able to multitask and prioritize in a fast-paced environment