Job Title: Chief Marketing and Sales Officer (Fintech)
Location: Abuja, Nigeria
Work Mode: On-site, Full-time
Salary: 400,000 - 600,000
Background: Cooperative Banking, Financial Services, Sales, Marketing, Business Development, Revenue Operations and Management, Fintech
A top Fintech brand leading the revolution in financial services across Africa, with a strong focus on cooperative banking are looking for an experienced Chief Marketing and Sales Officer (CMSO) to define and execute comprehensive marketing and sales strategies.
This role will play a key role in driving customer acquisition, retention, and revenue growth through innovative approaches that resonate with cooperative banking models.
Responsibilities
* Develop and implement marketing and sales strategies that align with the company’s vision, with a focus on cooperative banking models.
* Establish revenue targets, analyze market trends, and drive customer engagement through integrated marketing plans.
* Lead and mentor the sales team, setting clear goals to optimize customer acquisition and retention.
* Create sales processes and track performance through CRM systems to enhance revenue growth.
* Identify and execute strategies for expansion into new markets, especially within cooperative banking.
* Oversee marketing campaigns across digital and offline channels, ensuring brand consistency and effectiveness.
* Use data analytics to refine marketing strategies and manage partnerships with agencies and vendors.
* Build a high-performing marketing and sales team, fostering collaboration with cross-functional teams.
* Provide coaching and performance reviews to drive individual and collective success.
* Manage the marketing and sales budget effectively, tracking KPIs like customer acquisition cost and return on investment.
* Report progress to the CEO and executive team regularly.
Requirements
* Bachelor’s degree in Marketing, Business Administration, Finance, or a related field. An MBA or Master’s degree is preferred.
* 8+ years in senior marketing and sales roles, preferably within fintech, financial services, or technology sectors.
* Proven success in revenue-driven marketing and sales strategies, especially within cooperative banking.
* Experience with both digital and traditional marketing, team leadership, and customer acquisition strategies.
* International experience in Africa or other emerging markets is a plus.
* Expertise in digital marketing, sales enablement, and CRM tools like Salesforce or Hub Spot.
* Strong analytical skills, with the ability to use data tools like Google Analytics to measure and optimize campaign performance.
* Excellent communication and interpersonal skills, with experience building client relationships.
* In-depth knowledge of cooperative banking models, including positioning and marketing cooperative financial products.
* Familiarity with relevant regulations in emerging markets.
Job Type: Full-time
Pay: ₦600,000.00 per month