Responsibilities

Founded in 2012, Byte Dance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including Tik Tok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, Byte Dance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
Creation is the core of Byte Dance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At Byte Dance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

Join the Fast-Growing Byte Plus Team
Byte Plus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the Byte Plus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission.

You’ll be responsible for developing the marketing strategy and plan for Malaysia and Indonesia as well as the responsibility of executing marketing campaigns for the region, with the goal of promoting the brand, generating leads, and driving conversion for sales. The role requires the ability to work closely with stakeholders at country/regional and global teams.

The following are some of the key responsibilities and duties of the job:
1. Developing and implementing marketing plan and campaigns: Work with stakeholders across sales, product, partnership and marketing to develop a marketing plan for Malaysia and Indonesia utilising marketing research, customer insights and market segment developments to build effective marketing strategies.
2. Cross Functional team collaboration: Collaborate closely with other functional teams globally, to define & deliver your marketing plan.

• Engage & maintain direct alignment with Sales and Partnership teams in terms of all pre/post event communications, and marketing-driven campaigns and promotion strategies

3. To work closely with the marketing team to develop campaigns that are tailored to country/region. This could involve creating promotional materials, planning events or activations, and coordinating with partners.
4. Market Insights: Stay on top of industry trends and competitor activities to develop effective campaigns and includes the ability to analyze data to gain insights into customer behavior, market dynamics, and other factors that can influence marketing strategies.
5. Building relationships with vendors and partners: To work closely with vendors, organizations, and other partners to build brand awareness and customer/prospect engagements. This could involve organizing joint promotions or events, co-branding initiatives, or other collaborations.
6. Managing events and on ground execution: Responsible for planning and executing events and activations, such as product launches, roundtables, workshops, webinars and trade shows. This involves coordinating logistics, managing vendors, and ensuring that the event runs smoothly.
7. Tracking and analyzing campaign results: use data analytics tools to measure the effectiveness of campaign performance and identify areas for improvement and make adjustments to execution approach. Ensure that post campaign and post event reports are completed in a timely manner and progress of leads to close/won is monitored, working closely with sales to drive conversion.
8. Reporting to management: Responsible for reporting on the success of country and regional marketing campaigns to marketing leader, Regional Sales leader and senior management teams, providing insights and recommendations for future campaigns.

Qualifications

Minimum Qualifications

• At least 5 years of Field Marketing experience in SEA region particularly Malaysia and Indonesia
• Previous Paas/Iaa S marketing background with sound product knowledge of tech products
• A self starter, strong problem solver, resilient, and extremely result-oriented with an always-can-do attitude
• Good understanding and proven ability to develop good marketing plan and deliver results

Preferred Qualifications

• Good project management and executional skills (ability to hit the ground running)

Byte Dance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Byte Dance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.