Our client is a leading global financial trading platform specializes in Forex, Commodities & Crypto with operations in 20+countries and strong presence in APAC. They are now looking for Senior Digital Marketing Manager to join in Hong Kong office, focusing in Greater China market.
Job Description
Support in developing and executing overall digital marketing acquisition strategies for Greater China and global Chinese language markets
Work closely with the global digital team and manage both internal and external resources to develop marketing efforts spanning across PPC, Programmatic and Display media
Perform day-to-day execution, management, expansion and in-depth analysis of all paid digital media activities coping closely with agency and media partners, including creative copywriting, media evaluation, A/B testing, campaign trafficking, media cue, optimization, and reporting
Drive in-depth analysis, prepare reports and dashboards of paid advertisement campaigns
Identify new opportunities and review marketing strategies with up-to-date industry trends
Job Requirements
Bachelor in Business Administration, Marketing Communications, or related disciplines
5+ years of related marketing experience in developing display, PPC, paid social and programmatic plans
Hands-on work experience & knowledge in China market is a MUST, preferably with good familiarity of China's acquisition channels (e.g. Baidu PPC)
Ambitious, data-driven and result-oriented individual who is willing to drive new initiatives
Proficient in Power BI, Double Click Campaign Manager and Google Analytics 360
Excellent command of both written and spoken English and Chinese (Mandarin)

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Full-time