Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

We are looking for bright, energetic and highly motivated individuals to join and grow with the company.

Job Purpose

The PR Marketing Manager for Hong Kong & Macau will play a crucial role in elevating and maintaining Ralph Lauren's brand image and reputation in these key markets. This position will be responsible for developing and executing strategic PR initiatives that align with our global brand vision while tailoring them to the local market needs. The ideal candidate will serve as the primary liaison between Ralph Lauren and the local market, driving brand awareness, enhancing consumer engagement, and supporting business growth through effective PR and event strategies.

Key Responsibilities

Develop and execute comprehensive PR strategies aligned with Ralph Lauren's global brand objectives.

Plan and manage strategic brand campaigns and events that enhance brand positioning and awareness.

Manage media relations, including press releases, media inquiries and press events.

Cultivate and maintain strong relationships with key media outlets, influencers and industry partners.

Collaborate with global and regional teams to ensure consistent brand messaging across all channels.

Monitor and analyze media coverage, preparing regular reports on PR activities and their impact.

Stay updated on industry trends and competitor activities in the luxury lifestyle sector.

Requirements

Bachelor's degree in Public Relations, Marketing, Communications, or a related field.

7+ years of experience in PR and brand marketing, preferably in the fashion or luxury goods industry.

Strong network of press and industry partners in Hong Kong and Macau.

Excellent written and verbal communication skills in English and Cantonese (Mandarin is a plus).

Proven track record of successful PR campaigns and media relations in the region.

Strong leadership and team management skills.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Proficiency in social media platforms and PR tools.

本公司提供優厚薪酬及完善福利,包括年終雙糧、每月有薪休息日、銀行假期、有薪年假、有薪產假/男士侍產假、醫療及住院福利、在職培訓及員工購物優惠等。

有意者請電郵履歷表到 [email redacted, apply via Company website]。

本公司是平等機會僱主。申請人提供之全部資料將絕對保密及只作招聘用途。

Full-time