Remote Work: Hybrid

The primary purpose of the Channel Field Marketing Manager is to work in partnership with NOLA area sales to develop strategic marketing plans, drive demand through localization of global/regional campaigns, execute events, create sales enablement tools, and own the channel partner relationship. The advisor will develop and activate all demand initiatives and maintain strong field relationships. This role drives visibility to, and adoption of, integrated messaging, promotes new product launches, adapts, activates, and executes corporate programs to regional channel and field market needs. It is also responsible for developing, implementing, and executing strategic marketing plans for targeted fields including turnkey promotions, programs, and tools which help accelerate growth.

Responsibilities:

• 
  Lead development of Local GTM Strategy aligned with the yearly/quarterly strategic objectives
• Collaborate with Vertical Marketing Manager and Sales Leadership to develop all initiatives including brand awareness, demand creation, including events, ABM campaigns, and sales enablement tools
• Own content and campaign creation and regionalization to align with top sales priorities in territory
• Leverage multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services, to support the achievement of the regional sales target
• Manage marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.
• Support Healthcare sales to build, nurture and leverage a customer reference pipeline in region
• Support in-country NPI and PR activities, in partnership with global marketing team
• Maintain and develop database of successful seller enablement materials

Qualifications:

• Required Qualifications:
  BA/BS degree or equivalent specified vertical business experience
• 8+ years B2B marketing experience with five years’ experience with supporting a
  specified vertical
• Ability to think and act strategically and deliver operational planning alongside Sales
  leadership to balance the long- and short-term priorities
• Fluent level of English (written and verbal) as well as local language as applicable

Preferred Qualifications:

• Experience with Eloqua, Salesforce, and Demand base
• MDF
• Agility and leadership in working with and influencing virtual teams preferred
• Fiscal responsibility via budget and project management preferred
• Collaboration with Event management teams preferred
  
  
  • Travel Requirements: Up to 25% travel for regional events and training, as needed
  • Able to telework a hybrid work culture including 3 days in the office and 2 days home

Bógota, Colombia