Senior Marketing Executive
Location : Beijing, China


Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.


About the role:
Wiley China Marketing is offering a role of Marketing Executive to focus on developing and executing strategic marketing plans, providing library and reader services and providing sales enablement supports to drive research business revenue growth and generate demands. channel in China market to drive research business revenue growth and generate demands for the responsible products. The ideal candidate will possess a strong background in marketing, excellent communication skills, and a proven track record of leading successful marketing campaigns.


We are seeking a dynamic and results-driven Marketing Executive to join our team. As a key member of our B2B marketing team, he/she will be responsible for developing and executing go-to-market (GTM) plans for our products, managing local team communications, and ensuring the successful implementation of these plans. Additionally, he/she will provide library services and reader services in specific regions, including professional product and writing training, organizing quiz campaigns, and creating customized promotional materials. The role will also involve planning and organizing library events, supporting sales with product positioning and localization, and launching innovative campus activities to engage end users.


How will you make an impact:

• Develop comprehensive GTM plans for the assigned products
  
• Oversee the execution of these plans and adjust strategies as needed to meet market demands
  
• Maintain effective communication with local teams to ensure all GTM activities are aligned and executed smoothly
  

• Offer professional customer service regarding librarians' requirements about Wiley product promotion in the institution, including but not limited product and publishing training, online quiz, customize content produce, etc.
  
• Develop and distribute customized promotional materials tailored to the needs of responsible regions
  
• Plan and execute library events in target areas to foster community engagement and generate demands
  
• Leverage internal resources and facilitate library channel event
  
• Design and launch innovative campus activities to attract student participation and generate MQLs
  
• Develop and execute demands generation plans to generate MQLs
  

• Work closely with the sales team to understand market needs and ensure product positioning aligns with customer expectations
  
• Manage product localization efforts to ensure our offerings are relevant and keep same page with global messaging
  

• Keep communication with product team, product marketing team to keep China products messaging up to date
  
• Support the implementation of global campaign in China
  
  

What we look for:

• A master's degree in Life Science, Science and Engineering or Library and Information Science is a must, experience of doing research and publishing scientific papers will be preferred
  
• At least 2-5 years' experience in publishing industry or related areas
  
• Excellent teaching and training skills
  
• Excellent written and verbal communication skills in English and Chinese
  
• Work with and within cross-functional global and local teams
  
• Ability to focus on customer needs, and think logically
  
• Excellent presentation skills, be proactive and result driven
  
• Capability of inventing and developing product-based solution content
  
• Be flexible and creative on marketing events and library & patron services providing
  
  

About Wiley:
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
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