Belgium Job Openings
FrieslandCampina
Innovation Marketing Manager Campina
Ghent
November 28, 2024
Are you ready to drive innovation at Campina? Join our Campina Benelux team to lead growth through innovative products and portfolio strategies. You'll create exceptional consumer experiences across the Netherlands and Belgium, while advancing product sustainability. Work alongside a passionate, skilled team and collaborate across both markets to make a meaningful impact.
Wat we vragen
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You hold a Master’s degree, preferably in a relevant field.
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You have a minimum of 8 years in B2C FMCG marketing, with a strong focus on conceptual marketing (innovation, brand development) and financial management.
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You possess exceptional analytical abilities to identify, prioritize, and present business opportunities based on consumer and market insights. You have a proven track record in organizational and project management, with experience in engaging senior stakeholders.
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You are proactive, responsible, and continuously driven to find opportunities for change. You thrive in a multi-disciplinary matrix organization and have strong collaboration skills. You are decisive, persuasive, and an effective communicator who can balance assertiveness with active listening.
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You are fluent in both written and spoken English and Dutch. Proficiency in French is a plus.
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You are based in Belgium, with a willingness to travel frequently to the Netherlands (Amersfoort headquarters, Wageningen R&D center, customer and market visits, etc.).
Wat we bieden
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Comprehensive Benefits Package
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Hybrid Work Model
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Innovative Environment
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Career Development Opportunities
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Meaningful Projects
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Diverse and Inclusive Workplace
Vacaturetekst
This senior-level position requires expertise in both conceptualization and execution, with a focus on delivering high-quality innovation. As the Innovation Marketing Manager, you will lead innovation efforts and manage a key segment of Campina’s portfolio. You will serve as the expert representative within the Campina team for your area of responsibility.
Key Responsibilities:
Key Responsibilities:
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Innovation Development: Identify and develop opportunities into winning propositions (insight, concept, product, and packaging portfolio) for implementation within the next 1-2 years.
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Analysis and Opportunity Identification: Conduct external analyses to identify consumer needs and behaviors, translating these insights into actionable opportunities for Campina. Perform in-depth market and financial analysis to identify business growth opportunities.
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Collaboration: Partner closely with Business Group Europe to create and manage a long-term innovation pipeline.
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Project Leadership: Take commercial leadership in delivering innovation projects, engaging with multidisciplinary teams and stakeholders to ensure consumer-centricity from insight to market launch.
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Execution: Work with cross-functional teams to ensure timely and full (OTIF) delivery of product launches, ensuring flawless execution across all marketing elements.
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Performance Monitoring: Track brand performance and implement corrective actions as needed. Provide insights on market trends and consumer behavior by analyzing data from sources such as Nielsen/Gf K, through regular and ad hoc reports.
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Role Model: Inspire the broader organization with a consumer-centric, outside-in approach to innovation.
Bij Friesland Campina geloven we in een werkomgeving waar iedereen zich hun volledige en authentieke zelf kan voelen en in hun kracht wordt gezet om het beste uit zichzelf te halen. We omarmen elkaars verschillen en ontvangen graag je sollicitatie, ongeacht je geslacht, geloof, afkomst, seksuele voorkeur, leeftijd, beperking, of nationaliteit. Als wie wij zijn bij jou past, moedigen we je aan om te solliciteren, ook als je niet zeker weet of je aan alle eisen voldoet.
Ons team
Zie alle collega's op Linked In
Join Friesland Campina’s Campina Benelux team, a dynamic group driving growth and innovation across the Netherlands and Belgium. Collaborate with skilled professionals in an innovation-driven, international environment to deliver sustainable, consumer-centric solutions. Together, we create exceptional products and meaningful impact.
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