Description

Who we are
At Kenvue, N°1 OTC in Belgium, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including Imodium®, Perdolan®, Nicorette®, Sinutab®, Neutrogena® and Motilium® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

What will you do
The Brand Activation Manager responsibilities:
1. Shape strategic Marketing plan of Aveeno in collaboration with CE Aveeno Squad and develop a deep understanding of the Consumer pathway and key touchpoints to influence

• Generate consumer insights and understand the consumer journey to develop best-in-class consumer centric plans through all key touchpoints (incl HCP)

• Set the strategy for your brand on mid and long term.

• Develop and implement Aveeno Brand Plan based on regional playbooks

• Ensure successful NPI launches

• Develop business cases for new products based on market potential analysis

2. Deliver business targets and develop mitigation plans

• Closely monitor Aveeno business performance & competitive activities to develop corrective actions where needed

• Support Aveeno S&OP (forecast) process

• Closely monitor marketing investment (BME) in line with strategic brand objectives & full P&L responsibility

• Implement performance analysis of brand & category activation strategies such as assortment, distribution and promotional effectiveness & profitability & LEAD mitigation plans when needed.

3. Drive Mental availability by Leading & executing impactful patient brand communication

• Create best-in-class physical and digital assets to maximize mental & physical availability

• Drive consistency between local and regional marketing plans (content, reach, impact)

• Set-up annual media plan together with Media manager (OLV, social media, Print, Radio campaigns, …).

• Closely collaborate with media team to measure results and constantly improve performance

• Creation & distribution of digital assets fit to communication objective.

4. Drive Physical availability together with Jr. Customer Activation Manager by ensuring brilliant execution at Point of Sales (B&M pharmacies & Para Pharmacies) in line with regional paybooks

• Lead & shape Aveeno activation plan at lead customers leveraging regional playbooks and local market needs

• E2E responsibility to deliver brilliant execution of Aveeno activation plan at B&M pharmacies & Medi Market Para Pharmacies

• Brief and follow-up the external merchandising team to ensure perfect and in time execution of Aveeno activation plan

• Focus on intense partnership with Sales field force, bring the outside in and building strong future proof activation plans.

• Ensure in time POS developments & deliveries towards field sales reps

5. E2E responsabilty for the brand in all channels

• Support KA’s in growing the brand via category optimizations and shopper activations with retailers. Customer & Category Trade story development in conjunction with regional and global support. Excellence in execution: creation of picture of success and tracking of PS levers. Collaborate closely with lead stakeholders across the cluster to access best in-class best practices.

• Work closely together with professional marketing to ensure brand consistency in both HCP & Consumer activity plan and to monitor if brand strategy is executed well in all channels

• Perform duo visits at Pharmacists and join KA Business reviews to best capture insights and develop brand (mitigation) strategies

Qualifications
What we are looking for
Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit.

• Agility & Ownership:

• You love to take ownership, even beyond your scope of responsibility.

• You constantly look for opportunities and you are to compliantly achieve success.

• You have a very high propensity for collaboration & cross functional ways of working.

• Outside-in Focus:

• Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores, pharma and e-com channel.

• Excellence in stakeholder management internally and externally.

• Build strong value-added partnerships with customers and other external stakeholders to generate perspective and insights.

• Daring Spirit:

• Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.

• Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.

• Dares to take risks aligned with Credo-based decision-making.

Required Qualifications

Experience

• 5-10 years of experience in Marketing or Customer & Shopper Marketing roles with strong track record of results

• Experience in FMCG, Health & Beauty is a plus

• Strong experience in stakeholder mapping, influencer marketing and omnichannel is a plus

• Strategic & conceptual thinking

• Excellent communication, negotiation, and presentation skills.

• Flexible, entrepreneurial & proactive approach

• Structured, well-organized way of working with attention to detail

• High propensity for collaboration & cross functional ways of working.

• High propensity for analytics, data and IT systems.

• High propensity for people development

• Master’s Degree or equivalent.

Language

• Fluency in English and Dutch

What’s in it for you

• Working in a giant Start Up Team but also the N°1 in OTC in Belgium

• Opportunity to develop leadership capabilities

• Build strategic muscle – shape future professional marketing strategies.

• Obtain broader general management experience (via Commercial leadership meetings)

• Opportunity for future promotion, local and International experiences.

• Competitive Benefit Package

• Volunteer Time

• Learning & Development Opportunities

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location Europe/Middle East/Africa-Belgium-Antwerp-Antwerp

Job Function Marketing