Job Summary

• Perform daily operation of sales campaign, promotion, image and pricing.
• Work with partners / co-worker to optimize promotion, ensure maximum visibility for best campaign delivery.
• Accountable for sales planning (strategy / calendar) and execution to achieve sales target.

Principle Responsibilities

• Lead the management of LANEIGE's presence on Tik Tok Shop. Collaborate closely with Brand team and EC content to implement strategies and uphold exceptional service quality, ensuring customer satisfaction.
• Develop comprehensive sales strategies and action plans to achieve revenue targets and drive business growth. This includes defining sales objectives, identifying target markets, and determining pricing and promotional strategies.
• Sales Performance Tracking: Monitor key sales metrics such as revenue, sales volume, market share, and profitability. Analyze data to identify trends, opportunities, and areas for improvement. Regularly report sales performance to management and provide actionable insights.
• Build strong and trusted relationships with key affiliates, MCN to maintain open lines of communication and address any campaigns promptly.
• Negotiate commercial terms, pricing, and contractual agreements with key accounts to ensure mutually beneficial partnerships. Collaborate with legal and finance teams to finalize contracts and ensure compliance with company policies and procedures.
• Listing SKU on platform, monitor and improve visual merchandising/content/brand assets on platform.
• Conduct in-dept analysis of channel conversion, pageview, sales performance to measure effectiveness of promotion schemes, take action to achieve sales target.
• Forecast sale out to work with Demand for monthly orders/inbound stock to platform
• Work with Marketing and Content team for onsite merchandising, content and media plan.
• Support Customer Service team to solve problem/complaints of customers raised via platform.
• Do market research and observe activities of competitors to track competitiveness.
• Keep track AR and platform report to make sure sale in and sale out consistent.
• Oversee KPIs of brand on platform and work with related team to improve KPIs.
• Report to and perform duties as assigned by Manager.

Job Type: Full-time
Experience:

• Ecommerce Key Account: 4 years (Preferred)
• Tiktokshop: 1 year (Preferred)

Application Deadline: 2024/12/30