The Position


Event Manager


The Event manager leads the Human Pharma (HP) Event Team in :

• Implementing face-to-face and digital activities to maximize customer engagement and achieve Market Leadership in the Therapeutic Area ( TA ) segments we compete in.
• Providing support and consultancy to the OPU TA marketing team (CRM and Specialty Care) in the planning and execution of the Integrated Campaign Plan (ICP), implementation of the Go-To-Market (GTM) approach.

This role leads , manages and develops Event Executives directly reporting to the Event manager across TAs in the OPU. If applicable, lead, manage and develop external Event Administrators.


Tasks & responsibilities:

• Partner with the TA to provide necessary inputs for IAP/ ICP, based on gathered insights of conducted events

• Creates standardized processes to efficiently plan and execute activities consistently across TAs with key internal stakeholders (Medical, Marketing, GTM, Compliance, Market Access, Sourcing , etc. )
• Optimizes and innovates processes, through reoccurring review, analysis of conducted activities across functions, data-based insights and facilitates proposals for improvement

• Provide and ensure efficient support on standardized processes for development and execution of events (CRM and Specialty)
• Based on data analysis of conducted activities, the Event manager provides optimization suggestion of existing marketing services, adapts and implements new services and drive the data-based creation of insights for improved customer engagement

• Together with key stakeholders, identify events-related KPIs and provide relevant analysis/ recommendation to TAs/ management team through utilizing existing ROPU dashboard and/ or customizing Veeva reports

• Lead, train and develop an effective Event management team committed to delivering quality execution in a compliant and timely manner
• Provide clarity on the goals and objectives to be achieved by the team
• Develops skills and abilities through ongoing knowledge sharing, feedback, coaching and development opportunities
Oversee and drive overall performance management and talent management of the team

Requirements:
Knowledge:

• Good understanding of pharmaceutical industry and trend of environmental changes
• Good knowledge and/or experience with strategic frameworks, marketing and execution

Professional skills:

• Capable to provide the leadership to develop and implement solutions to complex problems
• Open minded, motivating personality with drive and initiative
• Willingness and ability to create and share knowledge
• Critical thinker with ability to self-manage workload, including reprioritizing and delivery under tight timelines
• Ability to work well under pressure, influence without authority, good interpersonal and negotiation skills
• Team player, flexible and willingness to adapt in a changing environment
• Excellent oral and written communications skills.

Minimum Education / Degree Requirements : Bachelor’s degree in Business, Marketing, Economics or a related field.


READY TO CONTACT US?
Please contact our Recruiting Team: Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com