Full Time, Permanent

Jan/Feb 2025

12 December 2024

about the role
We are seeking to appoint an energetic, proactive and inventive Content Creator who will plan, produce and publish content in different formats across multiple channels to inspire our target audience and position the College as the first choice destination for year 11 students seeking an academic route.
The ideal candidate will have experience of delivering high-quality, innovative communications on multiple social media platforms that have demonstrated a measurable impact.
Main responsibilities include:

• Developing a content plan to drive recruitment and conversion to position the College as the best academic choice on Wirral
• Driving and re-invigorating the College’s social media presence
• Developing test & learn campaigns to target prospective students and parents with relevant, timely and engaging content
• Developing engaging written and visual content to be used across all channels
• Building rapport with internal stakeholders to understand and develop the College proposition
• Managing the College website, both in terms of showcasing the College and meeting statutory requirements
• Implementing the College’s paid digital advertising campaigns
• Video production and editing
• Photography

As part of the College marketing team, the Content Creator will also:

• Support the planning and delivery of world class college recruitment and conversion events
• Support internal communications
• Submit award entries
• Provide content for written communications such as the College prospectus

Birkenhead Sixth Form College is an award-winning specialist in 16-18 education based in Wirral, Merseyside.

The only dedicated provider of A Level and BTEC education in the area, record-breaking results in 2023 cemented the College’s place as a national leader in the sector and the most successful sixth form in the region.
The College takes students from over 60 different high schools each year, including those from the wealth of local grammar schools, and that cohort of students perform considerably better at the College than their grammar alternative.
Students’ success at Birkenhead Sixth Form College is underpinned by the College’s belief in social mobility and the core values of Positivity, Ambition, Resilience and Thoughtfulness, ensuring that every individual student is given the chance to fulfil their potential.
The College looks for the same core values in its staff, who are committed to excellence and valued as individuals in the same way as the students. Rather than being concerned solely on outcomes, the College focuses on purposeful hard work and the culmination of meaningful interactions on a day-to-day basis ensures that results look after themselves.
Unique and ambitious extra-curricular programmes devised by staff put the College at the forefront of educational innovation and help students to complete their A Levels as successful and exceptionally well-rounded young people.
If you are ambitious and determined to make a meaningful difference in one of the country’s leading sixth form colleges then we would be thrilled to have you join our team.