What you’ll do

• Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad.
• Purpose of the Customer Engagement & Network Squad is to contribute to customer loyalty & manage the major gamification platform of Vodafone Turkey.
• Lead the Fortune Wheel (Hediye Çarkı) gamification platform’s CVM & journey strategy in Prepaid & Postpaid segments
• Lead the Fortune Wheel (Hediye Çarkı) Marketing strategy management, aiming to maximise the customer lifetime value, revenue growth and cutomer satisfaction,
• Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizontal approach.
• Manage marketing budget and total data distribution to maximize squad’s KPI contribution.
• Collabrating with the global loyalty team in Vodafone Group to implement new strategies & customer gamification journeys.
• Defines target group (who) and customer journey in Pega/MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as decision architects to make sure relevant developments are made. Role works closely with decision architects, marketing & commercial & channel leads.
• Designing personalized and data-driven new features for Fortune Wheel.
• Tracking, monitoring and improving existing customer journey & strategy
• Manage end to end product life cycle from ideation to go live working closely with global and local app teams.
• Uncovering potential growth areas mainly in AI and conducting A/B tests to optimize core activities.
• Exploring new technologies and services, keeping up with latest trends to boost digital experience and engagement
• Main KPI’s are:, Fortune Wheel related deep detractor %, # of Hediye Çarkı users, # of Total Hediye Çarkı Spins, Mobile Churn %, total data usage,
• Effective stakeholder management of key business relationships
• Work in harmony with agile practices & get ready to own different responsibility within Squad.

Who you are

Not a perfect fit

What's in it for you

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Who we are