Company Introduction :
Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities.
As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.
Summary:
We are seeking a highly skilled and experienced local Taiwanese Media Planning Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing media plans to support our marketing campaigns and business objectives in the Taiwan market.
Key Responsibilities:
Develop and execute comprehensive media strategies tailored to the Taiwan market.
Conduct market research to identify target audiences, media consumption habits, and competitive analysis.
Collaborate with the global marketing team to align media strategies with overall brand and business goals.
Create and manage detailed media plans, including selecting appropriate media channels (TV, radio, digital, print, out-of-home).
Negotiate media buys with media vendors to secure optimal placements and pricing.
Oversee the implementation of media campaigns from start to finish.
Track and report on campaign performance metrics, providing insights and recommendations for improvement.
Manage media budgets, ensuring efficient allocation of resources.
Provide regular budget updates and forecasts to senior management.
Work closely with internal stakeholders, including marketing, sales, and product teams, to ensure alignment and integration of media efforts.
Build and maintain strong relationships with external media partners and agencies.
Ensure all media activities comply with local regulations and industry standards.
Prepare and present regular reports on media performance, including KPIs and ROI analysis.
Qualifications:
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
At least 5 years of experience in media planning and buying, preferably within the Mainland China-Taiwan.
Proven track record of developing and executing successful media strategies.
Strong knowledge of the Taiwan media landscape and consumer behavior.
Excellent negotiation, analytical, and project management skills.
Ability to work independently and as part of a global team.
Proficiency in media planning and analytics tools.
Fluent in Chinese and English, both written and spoken.
NOTE about this job:
1. This is a freelance contract based on a remote setting, we don't have any plan to offer you a full-time position for this role
2. Only experienced and relevant candidates will be proceeding forward
3. Project length: 3-6 months, approximately 20-40 hours per month
4. Be flexible to join our daily operations for 3-4 hours per day
Job Types: Part-time, Contract
Contract length: 3-6 months
Expected hours: 10 – 20 per week
Application Question(s):

• Please state your current employment (unemployed, full-time, freelancer)
• Can you start immediately?
• Please drop your hourly compensation rate to NT$

Education:

• Bachelor's (Required)

Experience:

• Media planning: 5 years (Required)
• Media buying: 5 years (Required)
• B2B marketing: 5 years (Required)