South Korea Job Openings
BIC
Business Development Manager / National Sales Manager
CONTRACT
November 14, 2024
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JOB SUMMARY
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Roles & Responsibilities
- Develop and implement comprehensive business development strategies to achieve sales targets and market share growth.
- Conduct thorough market analysis to identify trends, opportunities, and competitive landscape in the South Korea market.
- Set clear, achievable goals and KPIs for market share, sales growth, and profitability.
- Identify, evaluate, onboard new distributors to expand market coverage.
- Establish and maintain strong relationships with existing distributors, ensuring alignment with company goals and strategies.
- Conduct regular performance reviews with distributors, providing feedback and support to optimize their performance.
- Negotiate contracts, pricing, and terms of trade with distributors to maximize profitability and market penetration.
- Conduct Regular Joint business reviews and key negotiations with top CVS customers like GS25, CU, 711 and Emart24 with the distributor partner.
- Develop and execute sales and marketing plans in collaboration with distributors to drive distribution, product awareness and sales.
- Ensure distributors have the tools, training, and support to promote and sell products effectively.
- Monitor and analyze sales data to identify areas for improvement and implement corrective actions.
- Coordinate promotional activities, trade shows, and events to enhance brand visibility and market presence.
- Prepare and manage budgets for the business development function, ensuring efficient allocation of resources.
- Monitor financial performance, including sales, expenses, and profitability, and implement measures to achieve financial targets.
- Work closely with the finance team to ensure accurate forecasting, reporting, and financial analysis.
- Ensure all business activities comply with relevant laws, regulations, and company policies.
- Identify and mitigate risks associated with distributor management and market operations.
- Stay updated on regulatory changes and market developments that may impact the business.
- Provide regular reports to management on market performance, business development activities, and strategic initiatives.
- Communicate effectively with internal stakeholders, including marketing, finance, and supply chain teams, to ensure alignment and support for business development efforts.
- Serve as the primary point of contact between the company and distributors, ensuring effective communication and collaboration.
- Key Performance Indicators / Key Figures
- Sales Growth: Achieve a year-over-year increase in sales revenue for stationery, lighters, and shavers.
- Market Share: Increase the market share for all product categories in the South Korea Market
- Profitability: Improve net profit margins and overall profitability through effective cost management and pricing strategies.
- Distributor Performance: Measure and improve distributor performance through sales volume, market coverage, and adherence to agreed terms.
- Customer Satisfaction: Ensure high customer satisfaction and retention levels through quality products and distributor service.
- New Distributor Acquisition: Successfully onboard and manage new distributors to expand market presence.
- Inventory Turnover: Optimize inventory turnover rates for efficient supply chain management.
- Budget Adherence: Maintain strict adherence to budgetary guidelines and achieve financial targets.
- Promotional Effectiveness: Measure the success of marketing and promotional campaigns in driving sales and brand awareness.
- Strong understanding of the South Korea market and business practices.
- Proven track record in business development and distributor management preferably experience in dealing with Convenience Store Channel
- Excellent negotiation, communication, and interpersonal skills.
- Strategic thinking and analytical abilities.
- Leadership and team management experience.
- Financial acumen and budget management skills.
- Ability to work in a fast-paced, dynamic environment.
- On-line Commerce know-how to effectively leverage digital platforms and e-commerce channels in FMCG business development strategies.
- Bachelor’s degree in business administration, Marketing, or a related field..
- Proven track record of at least eight years in business development, Key Account Management, sales, or related roles, focusing on the South Korea market.
- Proven proficiency in negotiation and management of Joint Business Plans with diverse customers, including National Distributors, Modern Trade Channel specially CVS Channel, and online players.
- Strong analytical skills and financial acumen, with the ability to process and manage data from market visits, distributors, and market intelligence sources.
- Proven ability to manage and prioritize workload effectively, with experience in stress management and extensive travel.
- Experience in the stationery, lighters, or shavers’ industry is a plus.
- Proficiency in Korean and English.
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