• Manage the marketing department and provide guidance, feedback, development
• Full responsibility for the development and realisation of the strategic B-to-B and B- to-B-to-C Marketing for the domestic market
• Responsible for the professional local implementation of the strategic marketing plan and budget
• Control and analyse of objective achievement
• Coordination and planning of the annual marketing plan and budget and marketing calendar based on master plan
• Increase of the market share and name recognition through active product and brand positioning
• Active market and competition observation
• Launch of new and introduced products under consideration of price policy and sales promotion (below the line activities)
• Development and structuring of processes to improve the marketing cooperation with local chains and distributors
• Responsible for the right implementation and monitoring of CI guidelines
• Leading and controlling the work with agencies and partners

• Excellent leadership skills, capacity to build the team spirit and positive team mindset
• Strategic marketing and marketing mix knowledge
• Brand-Management knowledge
• Trade Marketing experience
• Hands-on mentality, solution-oriented and structured way of thinking and working
• Pro-active and customer-oriented, ability to thrive in fast-paced environment
• Consistent with a defined strategy
• Excellent communication (written and oral) and interpersonal skills
• Experience in an international company with strong marketing guidance
• Experience with distributors and key accounts