Job Title: SEO and CRO Executive
Location: Remote (Phillippines)
Department: Marketing
Reports To: Head of Marketing
About the role:
Xibo Signage is a leader in digital signage software solutions, empowering businesses to create impactful and dynamic displays that engage audiences worldwide. Our platform allows organisations to seamlessly manage, schedule, and deploy digital signage content with ease. We’re looking for an analytical and results-driven SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) Executive to join our marketing team and help us elevate our online presence and conversion rates.
Job Summary:
As the SEO and CRO Executive at Xibo Signage, you will play a critical role in increasing our organic visibility, driving traffic, and optimising the user journey on our website to improve conversion rates. This role is perfect for someone who thrives in a data-driven environment, has a strong understanding of SEO best practices, and is experienced in using CRO techniques to enhance website performance.
Key Responsibilities:
Search Engine Optimization (SEO):

• Conduct in-depth keyword research to identify opportunities that align with our product offerings and target audience needs.
• Optimise website content, metadata, URL structures, and other on-page elements to improve organic search rankings.
• Execute link-building strategies to improve domain authority, and collaborate with external partners when necessary.
• Perform regular technical SEO audits, identifying issues related to site structure, crawlability, and mobile usability, and work with the development team to implement fixes.
• Track SEO performance metrics (e.g., organic traffic, keyword rankings, CTR) using tools like Matomo Analytics, Google Search Console, and SEMrush, and provide actionable insights.
• Work closely with the Content Marketing Executive to ensure SEO is integrated into the content strategy and digital assets.
• Develop internal processes for SEO
• Perform regular competitor and industry analysis to ensure SEO priorities are aligned

Conversion Rate Optimisation (CRO):

• Develop and implement CRO strategies to increase website conversion rates on key landing pages, purchase flows, sign-up forms, and other critical user paths.
• Use A/B testing, multivariate testing, and behavioural analysis tools to understand user behaviour and optimise page elements for a better user experience.
• Create and manage A/B tests for different page elements, CTAs, and layouts, tracking and reporting on test outcomes and CRO performance.
• Analyse user engagement metrics to uncover pain points in the user journey and propose enhancements that drive conversions.

Performance Tracking and Reporting:

• Set up and maintain dashboards to monitor SEO and CRO performance, providing regular reports with insights and recommendations.
• Keep up-to-date with SEO and CRO trends, industry changes, and algorithm updates, and adapt strategies to maintain competitiveness.
• Present findings and insights to the Head of Marketing and other key stakeholders, collaborating on data-driven initiatives.

Qualifications:

• 4+ years of hands-on experience in SEO and CRO, ideally in a Saa S or B2B technology environment.
• In-depth knowledge of SEO best practices, on-page, off-page, and technical SEO.
• Proficiency in SEO and Web Analytics tools (e.g., Matomo or Google Analytics, Search Console, SEMrush, Screaming Frog)
• Strong analytical skills, with the ability to interpret data, generate insights, and optimise for performance improvements.
• Experience with A/B testing and user behaviour analysis, with a track record of improving conversion rates.
• Familiarity with HTML, CSS, and basic web development principles as they relate to SEO.
• Excellent communication skills, with the ability to convey technical insights in an accessible manner.
• Experience with CRM systems such as Hub Spot, Salesforce or similar

Nice-to-Haves:

• Familiarity with digital signage or Saa S.
• Knowledge of UX/UI principles and an understanding of paid search and its interplay with SEO.

About Xibo:
Over the last 20 years Xibo has grown to become a global leader in the Digital Signage industry. We provide digital signage solutions to over 48,000 businesses across 186 countries worldwide, with more than 300,000 displays using Xibo. Our solution set has expanded greatly to include the core Xibo CMS and players across Android, Linux, Tizen, web OS and Windows as well as our Cloud hosting solution and custom Design and Development offerings. Not to forget our Xibo Advertising functionality: the Ad Campaigns Feature and our SSP Connector, offering integrations with world leading DOOH SSP’s. Plus our Audience Reporting Connector to further enhance and maximise the performance of Xibo Ad Campaigns.
The Xibo team is small, but perfectly formed. We believe in “giving your best from where you are” with our team members working remotely. We have a relaxed, “just be you” work approach and value the beautiful diversity of our team. We encourage an inclusive, collaborative approach to our business projects. Offering excellent customer support is something we pride ourselves on as a business and our five star service ratings are testament to this.
Role details:
This is a “work from home” position and candidates are expected to have a reasonable provision for working at home. This means you should have a quiet room where you can setup the equipment we give you and work comfortably. Manila area is preferred, but we will consider candidates nationally.
Although remote working, we are a friendly bunch and in contact with each other throughout the working day. We already have a team based in the Philippines, and a larger team based in the UK.
Initially working hours will be 8am-5pm UK time zone (GMT/GMT+1) but once the candidate is fully up to speed it's envisaged that they will transition to 11am-8pm local timezone (this can be discussed with the successful candidate)
The candidate will operate as an independent contractor, and will benefit from paid leave, as well as HMO allowance. You will contract with Xibo Signage Ltd, a UK company.
Find out more about us and Xibo on .
Job Type: Full Time
Contract length: 12 months
Salary: Php70,000 - Php90,000 per month
Benefits:

• Work from home
• 13th month pay
• HMO allowance

Schedule:

• Monday to Friday:
• 8 hour shift
• Initially working UK hours

To Apply:If you are passionate about SEO, CRO, and using data-driven strategies to enhance digital engagement and conversion, we’d love to hear from you! Please submit your resume, and examples of your work or case studies demonstrating your SEO and CRO successes.
Job Types: Full-time, Fixed term
Contract length: 12 months
Pay: Php70,000.00 - Php90,000.00 per month
Benefits:

• Work from home

Schedule:

• Day shift
• Evening shift
• Late shift
• Monday to Friday

Supplemental Pay:

• 13th month salary

Application Question(s):

• How many years experience of a CRM do you have and which CRM?
• Please confirm you have read and understood the pay range for this role
• How many years technology SEO experience do you have?
• How many years technology CRO experience do you have?

Language:

• English (Required)