Overview: We Are Pepsi Co

Join Pepsi Co and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of Pepsi Co means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. Pepsi Co has recognized brands such as DETODITO®, TROPICANA®, CHEESE TRIS®, CONCORDIA®, PLATANITOS®, KCHITOS®, among others.

A career at Pepsi Co means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: Pepsi Co Jobs
Join Pepsi Co, dare for better.
Responsibilities:

• Leadership and Development of the Marketing Team: Lead the marketing team by setting clear objectives, providing direction, and fostering professional development. Ensure effective communication within the team and with other areas of the company.
• Interarea collaboration and communication: Work closely with other departments such as sales, operations, finance, and commercialization, among others, to ensure that marketing strategies are aligned with the company’s overall objectives and to coordinate efforts and resources.
• Develop brand strategy: Design the marketing strategy for brands to achieve the country’s overall objectives.
• Create and lead, in collaboration with the region, the strategy for local brands such as Natuchips and Detodito (Colombia is the create market) to expand into the LATAM region and globally
• Lead brand management: Execute end-to-end brand strategies to build and maintain strong brands within the country.
• Development of Short and Long-Term Innovation Pipeline: Plan and lead brand innovations.
• Market and Competitor Analysis: Analyze consumers and competitors to develop sustainable strategies that contribute to brand growth.
• 360 Communication Strategy: Create and execute 360-degree communication strategies (Media and Point of Sale) to promote brand news and contribute to their growth.
• A&M Administration: Manage and allocate resources to achieve the country’s objectives and the growth of our brands, projecting activities with positive ROIs.

Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 12 years of experience in Marketing and/or Trade Marketing positions.
• At least 8 years of prior experience managing marketing teams.
• A minimum of 5 years of experience in leadership roles.
• In-depth knowledge of the consumer goods industry in Perú, including consumers, shoppers, customers, and channels.
• Fluent in English and Spanish.
• Strong analytical skills

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.