Company: Purpose Path
Location: Islamabad, Pakistan
Working Hours: 4:00 PM - 12:00 AM
Job Summary:Purpose Path is seeking a talented and creative Content Writer to join our team. The ideal candidate will have a passion for crafting compelling and engaging content that drives brand awareness, generates leads, and enhances user experience. This role requires exceptional writing skills, a strategic mindset, and the ability to adapt to different tones and formats for a variety of industries.
Key Responsibilities:

• Write high-quality, engaging, and SEO-optimized content, including blogs, website copy, social media posts, email campaigns, and marketing materials.
• Collaborate with marketing, design, and development teams to create content aligned with brand guidelines and business objectives.
• Conduct thorough research on industry-related topics to produce accurate and informative content.
• Develop content calendars and ensure timely delivery of all content projects.
• Optimize existing content for readability, engagement, and SEO performance.
• Proofread and edit content to ensure clarity, consistency, and grammatical accuracy.
• Monitor and analyze content performance, providing recommendations for improvement based on insights.
• Stay updated on content marketing trends, SEO strategies, and industry developments.

Requirements:

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• 3+ years of experience in content writing, preferably in a digital marketing or web development environment.
• Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.
• Familiarity with SEO best practices and tools (e.g., SEMrush, Yoast).
• Ability to adapt writing style to different audiences, industries, and formats.
• Strong research skills and attention to detail.
• Experience with content management systems like Word Press is a plus.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Excellent communication and teamwork skills.

Benefits:

• Market-competitive salary
• Supportive, non-toxic work culture
• Performance-based bonuses
• Generous paid leave policy
• Flexible working hours

Job Type: Full-time
Application Question(s):

• What makes your content unique?
• How do you conduct research?

Application Deadline: 09/12/2024